MARKETING AUTOMATION

Set up trigger-based emails and customer journeys that run on autopilot

AcelleMail's automation engine lets you create sophisticated email workflows triggered by subscriber actions, time delays, and conditional logic — all running on your own server with no sending limits.

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0 sending limits

send as many automated emails as your server can handle

100% data ownership

subscriber data never leaves your server

127% increase in click rates

with automated emails vs. one-off campaigns

6 trigger types

open, click, subscribe, date-based, custom field, and API triggers

Welcome new subscribers with automated series

Trigger a multi-step welcome sequence the moment someone subscribes. Introduce your brand, deliver lead magnets, and nurture new contacts into engaged customers — all without lifting a finger.

Trigger emails based on subscriber behavior

Build automated flows that fire when subscribers open an email, click a link, join a list, or match a custom field condition. Combine event triggers with time-based delays and conditional splits to create journeys that respond to how each person interacts with your emails.

Connect any SMTP or sending service

Route your automated emails through Amazon SES, SendGrid, SparkPost, Mailgun, or any SMTP server. AcelleMail handles the automation logic while your preferred delivery service handles the sending.

Explore sending services →

“Switching to AcelleMail cut our email costs by 90%. We send 500K automated emails per month through Amazon SES at a fraction of what we paid for hosted platforms.”

SaaS Founder — Self-hosted email marketing

90% cost reduction

500K automated emails/month

Learn more →

Build drip campaigns that nurture leads over time

Design multi-step drip sequences with precise time delays between each email. Educate prospects, onboard new users, or run course-style email sequences that deliver the right content at the right time — automatically.

Explore automation features →

What's new in AcelleMail?

Discover the latest automation features, sending service integrations, and platform improvements. AcelleMail is open-source and actively developed — new capabilities ship regularly.

Check out what's new →

Frequently Asked Questions

Does AcelleMail support marketing automation?

Yes. AcelleMail includes a full automation engine that lets you create trigger-based email workflows. You can set up welcome series, re-engagement campaigns, birthday emails, drip sequences, and more — all running on your own server with no per-email fees.

What triggers can I use to start an automation?

AcelleMail supports multiple trigger types: subscriber joins a list, opens an email, clicks a specific link, a date-based field matches (like birthdays or anniversaries), a custom field changes, or an external event fires via the API. You can combine triggers with time delays and conditional splits.

Are there sending limits on automated emails?

No. Since AcelleMail is self-hosted, there are no platform-imposed sending limits. Your throughput depends on your server capacity and your sending service (Amazon SES, SendGrid, etc.). Most users send hundreds of thousands of automated emails per month at minimal cost.

Can I use automation for abandoned cart emails?

Yes. For SaaS applications and web apps, you can trigger abandoned cart or abandoned signup automations using AcelleMail's API. When a user starts a process but doesn't complete it, your app calls the AcelleMail API to enroll them in a recovery automation sequence.

How does self-hosted automation compare to cloud platforms?

Self-hosted automation gives you full control over your data, no per-subscriber pricing, no sending limits, and complete customization. You own your subscriber data, can modify the source code, and pay only for server hosting and sending service fees — typically 10-20x cheaper than cloud platforms at scale.

Start with proven automation templates

Launch faster with pre-built automation workflows designed to engage subscribers from day one.

Welcome Series

Greet new subscribers with a multi-step onboarding sequence that introduces your brand, delivers lead magnets, and drives first conversions.

Use template →

Abandoned Cart / Signup

For SaaS and web apps: recover users who started a trial, signup, or checkout but didn't finish. Trigger via API when the event fires in your app.

Use template →

Re-Engagement

Win back inactive subscribers with targeted campaigns that reignite interest through special offers, surveys, and compelling content.

Use template →

Birthday / Anniversary

Celebrate subscribers on their special days with automated date-field triggers that send personalized greetings, discounts, and rewards.

Use template →

Drip Campaign

Deliver a timed sequence of educational or promotional emails over days or weeks. Perfect for onboarding, courses, and lead nurturing.

Use template →

Recurring Schedule

Set up automations that run on a recurring schedule — weekly digests, monthly newsletters, or periodic check-ins sent automatically.

Use template →

Powerful automation building blocks

Combine triggers, delays, conditions, and actions to build email journeys as simple or complex as you need. Everything runs on your server — no external dependencies.

Event triggers: open, click, subscribe, custom field
Time-based delays: minutes, hours, days, weeks
Conditional splits: segment by field, tag, or engagement
Recurring schedules: daily, weekly, monthly sends

Optimize every step with A/B testing

Don't just set it and forget it — improve it. Test subject lines, send times, and content variations within your automation workflows. AcelleMail's built-in A/B testing lets you experiment so every automated message performs at its peak.

Learn about A/B testing →

$0 per-subscriber fees

pay only for hosting and sending — not per contact

73% open rate

for welcome emails — your best first impression

100% your data

subscriber data stays on your server, under your control

10-20x cheaper at scale

compared to hosted email platforms with per-email pricing

Built for every use case

Whether you run a SaaS product, an agency, or a content business — AcelleMail automation adapts to your workflow.

SaaS Onboarding

Automate user onboarding sequences triggered by signup, trial start, or feature usage. Guide new users through your product with perfectly timed educational emails.

Trial-to-Paid Conversion

Set up automated sequences that nudge trial users toward paid plans. Trigger emails based on usage milestones, approaching expiry dates, and engagement signals.

Win-Back Campaigns

Automatically identify inactive subscribers and re-engage them with targeted offers, content updates, and personalized messages that bring them back.

Content & Newsletter

Automate recurring newsletters, content digests, and RSS-to-email campaigns. Deliver fresh content to your audience on a schedule without manual work.

Build custom automations with our API

Go beyond pre-built workflows with AcelleMail's RESTful API. Trigger automations from your app, sync subscriber data programmatically, and build custom integrations with any system. Whether you're connecting a Laravel app, a WordPress site, or a custom SaaS product — the API gives you full control.

View API docs

Set up trigger-based emails and customer journeys that run on autopilot

Self-hosted automation, your way

Welcome new subscribers with automated series

Trigger emails based on subscriber behavior

Connect any SMTP or sending service

Build drip campaigns that nurture leads over time

What's new in AcelleMail?

Frequently Asked Questions