Beyond Basic Triggers#
AcelleMail supports sophisticated automation triggers that go beyond simple list subscriptions.
Available Triggers#
Behavioral Triggers#
- Email opened: Trigger when subscriber opens a specific campaign
- Link clicked: Trigger on click of a specific URL in any email
- Page visited: Track website visits (requires tracking pixel)
Data-Based Triggers#
- Date field match: Birthday, anniversary, renewal date
- Custom field change: When any subscriber field value changes
- Tag applied: When a specific tag is added to a subscriber
External Triggers#
- API webhook: Trigger from your app via REST API
- Zapier/Make: Third-party automation platforms
Conditional Branching#
If/Else Conditions#
Condition: subscriber.custom_field("plan") == "premium"
├─ True → Send premium upsell email
└─ False → Send upgrade offer email
Multi-Branch#
Condition: subscriber.tag
├─ Has "purchased" → Post-purchase flow
├─ Has "trial" → Trial nurture flow
└─ Default → General nurture flow
Advanced Patterns#
Lead Scoring#
Assign points based on engagement and trigger actions at score thresholds:
- Email opened: +1 point
- Link clicked: +3 points
- Page visited: +5 points
- Score > 50: Add "hot-lead" tag → Trigger sales notification
Re-Engagement Waterfall#
Wait 30 days since last open
↓
Send "We miss you" email
↓
Wait 7 days → Check: Opened?
├─ Yes → Remove "inactive" tag, continue normal flow
└─ No → Send "Last chance" email with incentive
↓
Wait 7 days → Check: Opened?
├─ Yes → Welcome back flow
└─ No → Add "unengaged" tag → Consider removal
API Trigger Example#
curl -X POST https://your-acellemail.com/api/v1/automations/trigger \
-H "Authorization: Bearer YOUR_TOKEN" \
-H "Content-Type: application/json" \
-d '{
"automation_id": "abc123",
"subscriber_email": "user@example.com",
"data": {
"event": "purchase_completed",
"order_total": 99.00
}
}'
