Story 1: Digital Agency Replaces Mailchimp for 40 Clients#
A Vietnamese digital agency was spending over $2,000/month on Mailchimp accounts for their clients. They migrated to a self-hosted AcelleMail instance on a $60/month VPS.
Result: Monthly cost dropped to $60 (server) + $40 (Amazon SES sending). Clients got white-labeled dashboards under the agency's brand. The agency now resells email marketing as a service.
Key setup: SaaS mode, white-label domain per client, shared Amazon SES account with per-client subaccounts for tracking.
Story 2: E-Commerce Store Recovers Abandoned Carts#
A mid-size WooCommerce store integrated AcelleMail with their store via the WordPress plugin. They built a three-email abandoned cart sequence triggered by webhook.
| Email |
Timing |
Offer |
| Reminder |
1 hour after abandon |
None |
| Social proof |
24 hours |
Customer reviews |
| Discount |
48 hours |
10% code |
Result: 18% cart recovery rate on a list of 45,000 subscribers — roughly $12,000/month in recovered revenue.
Story 3: SaaS Startup Builds Onboarding Sequences#
A B2B SaaS company used AcelleMail automations to deliver a 14-email onboarding sequence based on feature usage data passed via API.
New users who completed the full sequence had a 3.4× higher 90-day retention rate than those who didn't. The sequence was built entirely in AcelleMail's visual automation builder with no custom code.
