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AcelleMail vs listmonk

AcelleMail vs listmonk — self-hosted email marketing, two architectures

Side-by-side comparison of AcelleMail (PHP + MySQL/MariaDB, one-time $80 license, plugin SDK, multi-tenant SaaS layer) and listmonk (Go + PostgreSQL, AGPLv3, single binary). Pricing, sending drivers, automation, integrations, and a step-by-step migration guide.

De un vistazo AcelleMail listmonk
License model Commercial license — $80 Regular / $199 Extended on CodeCanyon. Full PHP source included; modifications stay private. AGPLv3 (free software). Source available; modifications distributed externally must also be AGPLv3.
Hosting Self-hosted on Linux + PHP 8.1+ + MySQL/MariaDB. ~512 MB RAM minimum. Self-hosted on a single Go binary + PostgreSQL ≥ 12. No managed/SaaS option offered by the project.
Stack PHP 8.1+ (Laravel-based), MySQL/MariaDB, optional Redis cache. Go backend, Vue + Buefy frontend, PostgreSQL ≥ 12.
Sending integrations 8 built-in drivers — Amazon SES, SendGrid, SparkPost, Mailgun, Elastic Email, Blastengine, Gmail relay, generic SMTP — plus plugin SDK for additional vendors. Default SMTP backend. "Messenger" architecture lets you POST campaigns to a JSON HTTP endpoint; community-maintained messengers exist for AWS Pinpoint SMS, Verimor, Mailersend, Novu, and Google FCM.
Automation builder Visual workflow builder (Automation2) with trigger/wait/condition/send/segment-update nodes. Included on every license. Campaign types include regular, optin, and scheduled. Recurring/automated sequences are built via the API or external schedulers.
Multi-tenancy / SaaS Extended License ($199) ships a multi-tenant layer — customer accounts, plans, 6 payment gateways, dunning, white-label. Single-instance install. Multi-tenant deployments require running multiple instances; not bundled in core.
Plugin SDK 4-pattern Hook system (REGISTRY, EVENT, FILTER, BEHAVIOR). Plugins live under storage/app/plugins/. See Plugin SDK. Extension via Messengers (HTTP webhooks for sending) and the public REST API. No in-process plugin system in core.
Paridad de funciones

Comparativa función a función

Unos 30 atributos agrupados en 7 categorías, extraídos de AcelleMail v4.2 y de la documentación pública de funciones de Mailchimp. Cada se puede verificar contra la fuente citada.

Email creation

Función AcelleMail listmonk Notas
Drag-and-drop email builder AcelleMail ships a visual block editor with mobile preview. listmonk uses HTML / Markdown templates rendered through Go templating (custom blocks possible via campaign template body).
100+ pre-built templates AcelleMail bundles a starter template gallery. listmonk ships with default campaign templates and supports user-imported HTML templates.
Full HTML editor Both let you edit raw HTML/CSS for campaigns.
Spintax / dynamic content AcelleMail includes spintax + per-subscriber merge fields. listmonk supports template logic via Go template syntax — subscriber attributes interpolate but spintax-style randomization is not built in.
A/B testing AcelleMail supports subject-line and content split tests. listmonk's campaign model does not include built-in A/B testing.
Multi-language campaigns AcelleMail tracks per-subscriber language attributes for segmentation. listmonk supports per-subscriber attribute fields that can be used for similar filtering.

Lists & segmentation

Función AcelleMail listmonk Notas
Unlimited subscribers Both tools impose no software-side cap. Limits come from the database and server.
Multiple lists Both tools support unlimited lists.
Advanced segmentation (any-condition) AcelleMail provides a visual segment builder over subscriber fields, behavior, tags, and date logic. listmonk supports SQL-based subscriber queries — flexible but text-driven rather than UI-driven.
Tags Both support tag-style subscriber labeling.
Embeddable signup forms Both generate embeddable signup forms.
Double opt-in Both include double opt-in flows.
Bulk import (CSV) Both support CSV mass import. AcelleMail also supports XLSX and direct DB seed.

Automation

Función AcelleMail listmonk Notas
Trigger-based workflows AcelleMail Automation2 supports trigger / wait / condition / send / tag-update / segment-move nodes. listmonk supports campaign scheduling and templated transactional sends; multi-step trigger flows are built via API + external scheduler.
Customer journey / multi-step flows AcelleMail ships a visual multi-step journey builder. listmonk supports regular, opt-in, and scheduled campaign types per its docs; multi-step journeys are typically composed via the public API + cron + external scheduler.
RSS-to-email AcelleMail can pull RSS feeds into scheduled campaigns. listmonk supports the same via campaign body templating + scheduled execution.
Birthday / anniversary emails AcelleMail supports date-field triggers natively. listmonk supports date-field segmentation and scheduled sends; recurring date triggers are typically built with a cron-driven script against the API.
Behavioral triggers (clicks/opens) AcelleMail exposes engagement events as automation triggers. listmonk records click/open events that can be queried via API for downstream automation.

Deliverability

Función AcelleMail listmonk Notas
SPF / DKIM / DMARC tooling AcelleMail surfaces SPF/DKIM/DMARC record generation in the sending-server config. listmonk relies on the upstream SMTP provider for DKIM signing — listmonk itself sends through SMTP and inherits the provider's authentication setup.
Custom sending domain (return path) AcelleMail supports custom return-path on every license. listmonk inherits return-path from the configured SMTP server.
Multiple sending services AcelleMail ships 8 built-in drivers (SES, SendGrid, SparkPost, Mailgun, Elastic Email, Blastengine, Gmail, generic SMTP). listmonk's default backend is SMTP; additional providers are integrated by deploying a community Messenger HTTP endpoint.
IP warmup configuration AcelleMail supports daily/hourly send caps per sending server for gradual warmup. listmonk supports configurable concurrency + rate limits per messenger.
Click maps + spam scoring AcelleMail provides click heatmaps and SpamAssassin-style scoring on each campaign. listmonk records click events in campaign analytics; spam-score scanning is not in core.
Bounce / complaint webhook ingestion Both ingest bounce events. AcelleMail registers webhook endpoints for SES/SendGrid/Mailgun/etc. (see app/SendingServers/Webhooks/). listmonk supports SES, SendGrid, and Postmark bounce webhooks per its bounce-processing docs.

Integrations

Función AcelleMail listmonk Notas
REST API AcelleMail's REST API is documented at /api and is the same API the dashboard uses. listmonk publishes a comprehensive HTTP API documented at listmonk.app/docs/apis/.
Webhooks AcelleMail emits outbound event webhooks (subscribe, unsubscribe, click, open, etc.). listmonk's "Messenger" model is a one-direction webhook for outbound campaign delivery; inbound bounce webhooks are supported separately.
WordPress / WooCommerce sync AcelleMail provides an official WordPress / WooCommerce plugin. listmonk does not ship a WordPress integration in core; community examples exist.
Zapier / Make / n8n AcelleMail is pre-listed on Zapier / Make / n8n. listmonk is reachable from these tools via its REST API but is not a first-party app on Zapier.
Custom plugin SDK AcelleMail ships a four-pattern Hook system (REGISTRY, EVENT, FILTER, BEHAVIOR) — see Plugin SDK. listmonk extension is via Messengers (HTTP) + REST API; there is no in-process plugin runtime in core.

SaaS / multi-tenancy

Función AcelleMail listmonk Notas
Multi-tenant workspaces AcelleMail Extended ($199) ships a reseller layer with customer accounts, plans, and billing. listmonk is delivered as a single-tenant product; multi-tenant operation requires running multiple instances.
Subscription plans + payment gateways AcelleMail bundles 6 payment gateways (Stripe, PayPal, Braintree, Razorpay, Paystack, Offline) for resellers. listmonk does not include billing or subscription primitives.
White-label / remove vendor branding AcelleMail Extended removes branding for reseller use. listmonk's admin UI is brandable via static asset replacement; the AGPLv3 license imposes source-availability obligations on modified deployments offered as a service to others.
Reseller billing / dunning AcelleMail's Cashier package covers subscriptions, prorated upgrades, and dunning. listmonk does not provide subscription billing primitives.

Operations

Función AcelleMail listmonk Notas
Single-binary deployment AcelleMail is a PHP application — runs under PHP-FPM + nginx/Apache. listmonk ships a single Go binary that embeds the web UI and worker.
Database — relational AcelleMail uses MySQL ≥ 5.7 or MariaDB ≥ 10.3. listmonk requires PostgreSQL ≥ 12.
Cron / background workers AcelleMail relies on a system cron entry that triggers campaign workers. listmonk runs its own internal scheduler within the same binary.
Localization (UI translations) AcelleMail ships 18 locales out of the box. listmonk supports a Vue i18n locale layer with community-contributed translations.

Cost & ownership

Función AcelleMail listmonk Notas
License cost AcelleMail Regular is $80 one-time; Extended is $199 (commercial, includes lifetime point/minor updates + 6 months support). listmonk is AGPLv3 — free of license fee with copyleft obligations on modified service deployments.
Lifetime updates AcelleMail license includes lifetime point + minor releases. listmonk releases publicly on GitHub; users pull updates manually.
Data export ownership Both run on a database you control — full SQL access, CSV export, and REST API.
Source code visibility AcelleMail ships full unencrypted PHP source under a CodeCanyon Regular/Extended license. listmonk's Go source is on GitHub under AGPLv3.
Coste total de propiedad

Coste a 3 años en tres escenarios reales

Both AcelleMail and listmonk are self-hosted, so the running cost is dominated by VPS + sending service rather than license. AcelleMail figures use the verifiable $80 license + small VPS + Amazon SES at $0.10 per 1,000 emails. listmonk figures use the same VPS / sending budget without a license cost.

Small business — 1,000 contacts, 4× sends/month

listmonk — listmonk (AGPLv3) + small VPS + SMTP $5/mo VPS + $0.40/mo SES (4,000 sends × $0.0001)
$0 license + $180 VPS + $14 SES = $194 total
AcelleMail — AcelleMail Regular License + small VPS + SES $5/mo VPS + $0.40/mo SES (4,000 sends × $0.0001)
$80 license + $180 VPS + $14 SES = $268 total

AcelleMail license adds $80 over 3 years; running cost is otherwise comparable. The decision is feature breadth + visual builder + plugin SDK, not raw cost.

Growing newsletter — 10,000 contacts, 80,000 sends/month

listmonk — listmonk (AGPLv3) + $10 VPS + SES $10/mo VPS + $8/mo SES (80,000 × $0.0001)
$0 license + $360 VPS + $288 SES = $648 total
AcelleMail — AcelleMail Regular License + $10 VPS + SES $10/mo VPS + $8/mo SES (80,000 × $0.0001)
$80 license + $360 VPS + $288 SES = $722 total

Running costs are identical at this volume. AcelleMail license is $80 over 3 years; the choice is automation depth, integrations breadth, and plugin SDK.

Agency / SaaS — 50,000 contacts, 400,000 sends/month, 50 client tenants

listmonk — listmonk (AGPLv3) + $20 VPS + SES, 50 instances OR custom multi-tenant build Single instance: $20 VPS + $40 SES = $60. Multi-tenant requires either separate listmonk instances (50 × $5–10 VPS + ops overhead) or a custom routing layer.
50 instances ≈ $0 license + $9,000 VPS + $1,440 SES = $10,440 total (plus ops time per tenant).
AcelleMail — AcelleMail Extended License ($199) + $20 VPS + SES (multi-tenant on a single instance) $20/mo VPS + $40/mo SES (400,000 × $0.0001) — covers all 50 tenants on one install.
$199 license + $720 VPS + $1,440 SES = $2,359 total

AcelleMail Extended ships a multi-tenant SaaS layer (customer accounts, plans, 6 payment gateways, dunning) that listmonk does not. Operating cost difference comes from running one consolidated install vs many.

Playbook de migración

listmonk → AcelleMail en siete pasos

La mayoría de los equipos hacen la transición en menos de una semana. La configuración técnica es media jornada; el paso que más tiempo lleva es reconstruir las automatizaciones de varios pasos y las plantillas.

  1. 1. Export from listmonk

    listmonk's admin UI exports subscribers per list as CSV (Subscribers → Export). For the full data set, the public API at GET /api/subscribers returns paginated JSON including subscriber attributes, lists, and tags. Campaign HTML can be retrieved per-campaign via GET /api/campaigns/{id}. Click/open analytics can be pulled from the campaign-views and campaign-clicks tables in PostgreSQL directly if needed for migration analysis.
  2. 2. Get AcelleMail

    Buy the Regular License — $80 on CodeCanyon. Download the ZIP, upload to your server, run the web installer (5 minutes — sets DB, admin user, cron). PHP 8.1+, MySQL ≥ 5.7 or MariaDB ≥ 10.3, ~512 MB RAM minimum. The installation guide walks through cPanel, DigitalOcean, AWS, and Docker.
  3. 3. Configure your sending service

    In Sending Servers → Add, pick Amazon SES (recommended — cheapest), SendGrid, Mailgun, SparkPost, Postmark, Elastic Email, or any SMTP. Paste your API key. AcelleMail handles SPF/DKIM record generation and DKIM signing. Run the test-send to confirm. The 8 built-in drivers live in app/SendingServers/Drivers/Vendors/; additional vendors can be added via the plugin SDK.
  4. 4. Import contacts + attributes

    In Lists → Create List, recreate your listmonk lists with their attribute schema (listmonk attributes map to AcelleMail subscriber custom fields one-to-one). Use Import → Upload CSV and map columns. Tags map directly. For lists over 100k, use the chunked import or seed via the REST API.
  5. 5. Recreate templates and campaigns

    For templates, paste your listmonk HTML/Markdown into AcelleMail's template editor. Merge syntax differs: listmonk uses {{ .Subscriber.FirstName }} Go template syntax; AcelleMail uses {{ subscriber.first_name }} Twig-style syntax. Subscriber attribute access is equivalent. For automation flows, use Automation → New Workflow — listmonk has no equivalent visual builder, so multi-step flows previously built via cron + API can be expressed as visual journeys.
  6. 6. Configure tracking + DKIM

    AcelleMail tracking is enabled by default per campaign (open pixel + link wrapping). DKIM signing is configured at the Sending Server level — paste the DNS records AcelleMail generates into your domain. If you were running listmonk on the same domain, the existing DKIM keys can usually be reused if the sending vendor matches. Otherwise, plan to publish new DKIM records and let DNS propagate before the cutover send.
  7. 7. Test deliverability + cut over

    Send a test campaign to GlockApps or Mail-Tester (free). Aim for 9.5/10. Send your next live campaign from AcelleMail in parallel for one cycle, watch open/click rates against your prior baseline, then turn off the listmonk install. Most teams cut over inside a week.
Encaje operativo

Cuándo el autoalojamiento no es la opción adecuada

El email marketing autoalojado es una contrapartida: menor coste y propiedad completa a cambio de responsabilidad operativa. Un SaaS gestionado puede ser la mejor opción para cualquiera de las situaciones de abajo.

  • You prefer Go over PHP for your infrastructure

    AcelleMail is a PHP/Laravel application. Teams that standardize on Go binaries for operational simplicity may prefer listmonk's single-binary deployment model — the runtime + worker live in one process and there is no PHP-FPM or Composer dependency to manage. The tradeoff is around bundled features: AcelleMail bundles visual automation, plugin SDK, and a multi-tenant SaaS layer in core; listmonk users typically build comparable workflows via external automation against listmonk's REST API.

  • You already run PostgreSQL and don't want MySQL

    AcelleMail runs on MySQL/MariaDB. Teams whose data infrastructure standardizes on PostgreSQL may prefer listmonk's native PostgreSQL stack to avoid running a second relational engine. AcelleMail does not currently support PostgreSQL.

  • You don't need a visual automation / multi-tenant SaaS layer

    AcelleMail's bundled features include a visual automation builder, the plugin SDK, and the Extended-License multi-tenant layer with payment gateways. If your use case is a single-instance broadcast list with scheduled campaigns and you're comfortable composing multi-step flows in code against a REST API, listmonk's default feature set covers that without additional layers.

  • Your project requires AGPL software

    Some organizations have a software policy that requires copyleft licenses for self-hosted services. listmonk's AGPLv3 satisfies that requirement; AcelleMail is distributed under a CodeCanyon Regular/Extended license that does not impose AGPL-style copyleft.

Coste por caso de uso

Tres situaciones de comprador

Las cifras de coste emparejan los precios verificados del nivel de entrada con rangos cotizados por calculadora cuando aplica. Compare los números; la elección correcta depende de la capacidad de su equipo para las contrapartidas operativas de arriba.

  • SaaS team — product newsletter

    Situación: 8,000 trial signups + 2,000 paid customers, weekly product newsletter, 4-step onboarding drip, billing notifications.

    Coste de listmonk: listmonk + $10/mo VPS + $2/mo SES. Onboarding drip is built as a 4-step API-driven sequence with cron-triggered scheduled campaigns; 4-step state-machine logic lives outside listmonk.

    Coste de AcelleMail: $80 once + $10/mo DigitalOcean droplet + ~$2/mo SES. The 4-step drip is a single visual workflow in Automation2 — trigger on signup → wait → check engagement → send next email.

  • Marketing agency — 50 client lists

    Situación: Email service for 50 small-business clients, average 2,000 subscribers each, monthly newsletter + occasional promo.

    Coste de listmonk: listmonk: 50 instances (~$5/mo each VPS) ≈ $250/mo + ops time per tenant, OR a custom routing layer over a single instance. SaaS billing primitives are not included.

    Coste de AcelleMail: $199 Extended License once + $40/mo VPS + ~$30/mo SES total across all clients on one install. Built-in SaaS layer: per-client login, plans, dunning, 6 payment gateways.

  • Indie newsletter — 5,000 subscribers

    Situación: Weekly newsletter, no automation flows, transactional sends for password resets only.

    Coste de listmonk: listmonk + $5/mo VPS + ~$0.30/mo SES + Postgres operating cost. Free of license fee.

    Coste de AcelleMail: $80 license + $5/mo VPS + ~$0.30/mo SES. License recovers ~24 months of avoided SaaS subscription if previously paying for hosted email.

Análisis a fondo para operadores

Para el operador que ejecuta la migración

Haga clic en cualquier cabecera de abajo para expandir un análisis técnico a fondo. El mismo contenido que la página de marketing de arriba ya cubre, colapsado aquí para que la página se lea rápido, pero siempre disponible para el ingeniero que hace el trabajo real.

Migración completa listmonk → AcelleMail: cada paso expandido

El playbook de 7 pasos cubierto arriba, con cada acción expandida para el operador. Tiempo total: ~½ día de configuración técnica, y luego de 1 a 5 días reconstruyendo plantillas y automatizaciones según la complejidad de la lista.

  1. 1. Export from listmonk. listmonk's admin UI exports subscribers per list as CSV (Subscribers → Export). For the full data set, the public API at GET /api/subscribers returns paginated JSON including subscriber attributes, lists, and tags. Campaign HTML can be retrieved per-campaign via GET /api/campaigns/{id}. Click/open analytics can be pulled from the campaign-views and campaign-clicks tables in PostgreSQL directly if needed for migration analysis.
  2. 2. Get AcelleMail. Buy the Regular License — $80 on CodeCanyon. Download the ZIP, upload to your server, run the web installer (5 minutes — sets DB, admin user, cron). PHP 8.1+, MySQL ≥ 5.7 or MariaDB ≥ 10.3, ~512 MB RAM minimum. The installation guide walks through cPanel, DigitalOcean, AWS, and Docker.
  3. 3. Configure your sending service. In Sending Servers → Add, pick Amazon SES (recommended — cheapest), SendGrid, Mailgun, SparkPost, Postmark, Elastic Email, or any SMTP. Paste your API key. AcelleMail handles SPF/DKIM record generation and DKIM signing. Run the test-send to confirm. The 8 built-in drivers live in app/SendingServers/Drivers/Vendors/; additional vendors can be added via the plugin SDK.
  4. 4. Import contacts + attributes. In Lists → Create List, recreate your listmonk lists with their attribute schema (listmonk attributes map to AcelleMail subscriber custom fields one-to-one). Use Import → Upload CSV and map columns. Tags map directly. For lists over 100k, use the chunked import or seed via the REST API.
  5. 5. Recreate templates and campaigns. For templates, paste your listmonk HTML/Markdown into AcelleMail's template editor. Merge syntax differs: listmonk uses {{ .Subscriber.FirstName }} Go template syntax; AcelleMail uses {{ subscriber.first_name }} Twig-style syntax. Subscriber attribute access is equivalent. For automation flows, use Automation → New Workflow — listmonk has no equivalent visual builder, so multi-step flows previously built via cron + API can be expressed as visual journeys.
  6. 6. Configure tracking + DKIM. AcelleMail tracking is enabled by default per campaign (open pixel + link wrapping). DKIM signing is configured at the Sending Server level — paste the DNS records AcelleMail generates into your domain. If you were running listmonk on the same domain, the existing DKIM keys can usually be reused if the sending vendor matches. Otherwise, plan to publish new DKIM records and let DNS propagate before the cutover send.
  7. 7. Test deliverability + cut over. Send a test campaign to GlockApps or Mail-Tester (free). Aim for 9.5/10. Send your next live campaign from AcelleMail in parallel for one cycle, watch open/click rates against your prior baseline, then turn off the listmonk install. Most teams cut over inside a week.
Análisis a fondo por función — en qué difieren los dos productos y soluciones alternativas

La tabla lado a lado de arriba muestra la paridad de funciones; aquí está el contexto de apoyo para cada fila con una nota no trivial, útil cuando una plataforma es «parcial» y necesita la solución alternativa.

Email creation

  • Drag-and-drop email builder: AcelleMail ships a visual block editor with mobile preview. listmonk uses HTML / Markdown templates rendered through Go templating (custom blocks possible via campaign template body).
  • 100+ pre-built templates: AcelleMail bundles a starter template gallery. listmonk ships with default campaign templates and supports user-imported HTML templates.
  • Spintax / dynamic content: AcelleMail includes spintax + per-subscriber merge fields. listmonk supports template logic via Go template syntax — subscriber attributes interpolate but spintax-style randomization is not built in.
  • A/B testing: AcelleMail supports subject-line and content split tests. listmonk's campaign model does not include built-in A/B testing.
  • Multi-language campaigns: AcelleMail tracks per-subscriber language attributes for segmentation. listmonk supports per-subscriber attribute fields that can be used for similar filtering.

Lists & segmentation

  • Advanced segmentation (any-condition): AcelleMail provides a visual segment builder over subscriber fields, behavior, tags, and date logic. listmonk supports SQL-based subscriber queries — flexible but text-driven rather than UI-driven.

Automation

  • Trigger-based workflows: AcelleMail Automation2 supports trigger / wait / condition / send / tag-update / segment-move nodes. listmonk supports campaign scheduling and templated transactional sends; multi-step trigger flows are built via API + external scheduler.
  • Customer journey / multi-step flows: AcelleMail ships a visual multi-step journey builder. listmonk supports regular, opt-in, and scheduled campaign types per its docs; multi-step journeys are typically composed via the public API + cron + external scheduler.
  • RSS-to-email: AcelleMail can pull RSS feeds into scheduled campaigns. listmonk supports the same via campaign body templating + scheduled execution.
  • Birthday / anniversary emails: AcelleMail supports date-field triggers natively. listmonk supports date-field segmentation and scheduled sends; recurring date triggers are typically built with a cron-driven script against the API.
  • Behavioral triggers (clicks/opens): AcelleMail exposes engagement events as automation triggers. listmonk records click/open events that can be queried via API for downstream automation.

Deliverability

  • SPF / DKIM / DMARC tooling: AcelleMail surfaces SPF/DKIM/DMARC record generation in the sending-server config. listmonk relies on the upstream SMTP provider for DKIM signing — listmonk itself sends through SMTP and inherits the provider's authentication setup.
  • Custom sending domain (return path): AcelleMail supports custom return-path on every license. listmonk inherits return-path from the configured SMTP server.
  • Multiple sending services: AcelleMail ships 8 built-in drivers (SES, SendGrid, SparkPost, Mailgun, Elastic Email, Blastengine, Gmail, generic SMTP). listmonk's default backend is SMTP; additional providers are integrated by deploying a community Messenger HTTP endpoint.
  • IP warmup configuration: AcelleMail supports daily/hourly send caps per sending server for gradual warmup. listmonk supports configurable concurrency + rate limits per messenger.
  • Click maps + spam scoring: AcelleMail provides click heatmaps and SpamAssassin-style scoring on each campaign. listmonk records click events in campaign analytics; spam-score scanning is not in core.

Integrations

  • Webhooks: AcelleMail emits outbound event webhooks (subscribe, unsubscribe, click, open, etc.). listmonk's "Messenger" model is a one-direction webhook for outbound campaign delivery; inbound bounce webhooks are supported separately.
  • WordPress / WooCommerce sync: AcelleMail provides an official WordPress / WooCommerce plugin. listmonk does not ship a WordPress integration in core; community examples exist.
  • Zapier / Make / n8n: AcelleMail is pre-listed on Zapier / Make / n8n. listmonk is reachable from these tools via its REST API but is not a first-party app on Zapier.
  • Custom plugin SDK: AcelleMail ships a four-pattern Hook system (REGISTRY, EVENT, FILTER, BEHAVIOR) — see <a href="https://acellemail.com/for/developers">Plugin SDK</a>. listmonk extension is via Messengers (HTTP) + REST API; there is no in-process plugin runtime in core.

SaaS / multi-tenancy

  • Multi-tenant workspaces: AcelleMail Extended ($199) ships a reseller layer with customer accounts, plans, and billing. listmonk is delivered as a single-tenant product; multi-tenant operation requires running multiple instances.
  • Subscription plans + payment gateways: AcelleMail bundles 6 payment gateways (Stripe, PayPal, Braintree, Razorpay, Paystack, Offline) for resellers. listmonk does not include billing or subscription primitives.
  • White-label / remove vendor branding: AcelleMail Extended removes branding for reseller use. listmonk's admin UI is brandable via static asset replacement; the AGPLv3 license imposes source-availability obligations on modified deployments offered as a service to others.
  • Reseller billing / dunning: AcelleMail's Cashier package covers subscriptions, prorated upgrades, and dunning. listmonk does not provide subscription billing primitives.

Operations

  • Single-binary deployment: AcelleMail is a PHP application — runs under PHP-FPM + nginx/Apache. listmonk ships a single Go binary that embeds the web UI and worker.
  • Database — relational: AcelleMail uses MySQL ≥ 5.7 or MariaDB ≥ 10.3. listmonk requires PostgreSQL ≥ 12.

Cost & ownership

  • License cost: AcelleMail Regular is $80 one-time; Extended is $199 (commercial, includes lifetime point/minor updates + 6 months support). listmonk is AGPLv3 — free of license fee with copyleft obligations on modified service deployments.
Comparativa de coste a escala — tres situaciones de comprador lado a lado

La tarjeta de TCO de arriba muestra cifras del nivel de entrada; esta vista apila las tres situaciones de comprador para que pueda elegir la más cercana a su volumen de contactos y frecuencia de envío.

SaaS team — product newsletter

  • Situación: 8,000 trial signups + 2,000 paid customers, weekly product newsletter, 4-step onboarding drip, billing notifications.
  • Coste de listmonk: listmonk + $10/mo VPS + $2/mo SES. Onboarding drip is built as a 4-step API-driven sequence with cron-triggered scheduled campaigns; 4-step state-machine logic lives outside listmonk.
  • Coste de AcelleMail: $80 once + $10/mo DigitalOcean droplet + ~$2/mo SES. The 4-step drip is a single visual workflow in Automation2 — trigger on signup → wait → check engagement → send next email.

Marketing agency — 50 client lists

  • Situación: Email service for 50 small-business clients, average 2,000 subscribers each, monthly newsletter + occasional promo.
  • Coste de listmonk: listmonk: 50 instances (~$5/mo each VPS) ≈ $250/mo + ops time per tenant, OR a custom routing layer over a single instance. SaaS billing primitives are not included.
  • Coste de AcelleMail: $199 Extended License once + $40/mo VPS + ~$30/mo SES total across all clients on one install. Built-in SaaS layer: per-client login, plans, dunning, 6 payment gateways.

Indie newsletter — 5,000 subscribers

  • Situación: Weekly newsletter, no automation flows, transactional sends for password resets only.
  • Coste de listmonk: listmonk + $5/mo VPS + ~$0.30/mo SES + Postgres operating cost. Free of license fee.
  • Coste de AcelleMail: $80 license + $5/mo VPS + ~$0.30/mo SES. License recovers ~24 months of avoided SaaS subscription if previously paying for hosted email.

Use la calculadora de ahorro de costes para una cifra a medida según su número exacto de suscriptores y su frecuencia de envío.

Contraposicionamiento honesto — objeciones habituales para cambiar

Cuatro objeciones que sopesa todo operador antes de migrar desde listmonk o desde cualquier SaaS. Respondidas sin maquillaje: son contrapartidas reales, y la elección correcta depende de su equipo.

1. «Cambiar cuesta más de lo que ahorra».

Evaluación honesta: con listas por debajo de ~500 contactos, el nivel gratuito o de entrada de listmonk puede ser más barato que ejecutar un VPS de $5–10/mes más la licencia de AcelleMail, incluso sin contar el tiempo del operador. El punto de equilibrio suele situarse entre 1.000 y 5.000 contactos. Haga sus propias cuentas con la calculadora de coste antes de decidir.

2. «La entregabilidad en autoalojamiento se va a hundir».

Cierto si ejecuta un MTA autogestionado sin warm-up. NO es cierto cuando AcelleMail reenvía a través de un servicio de envío gestionado (Amazon SES, SendGrid, Mailgun, Postmark): esos proveedores mantienen la reputación de IP; AcelleMail solo orquesta campañas y seguimiento. Alcanzar la paridad de colocación en bandeja de entrada con listmonk es la norma, no la excepción, con este montaje.

3. «Mi equipo no tiene tiempo para aprender otra herramienta».

Preocupación legítima. La UI de AcelleMail refleja los patrones habituales (constructor de campañas, listas de audiencia, flujos de automatización), así que la mayoría de los usuarios de listmonk son productivos desde el primer día. El verdadero sumidero de tiempo es reconstruir las automatizaciones de varios pasos y las bibliotecas de plantillas: planifique de 1 a 5 días según la complejidad, no semanas.

4. «¿Y si AcelleMail deja de mantenerse?»

El autoalojamiento le da la vuelta al riesgo: usted es dueño de una copia perpetua del código fuente. Ningún cambio de precio, deprecación o adquisición del proveedor puede quitarle la plataforma. Si las actualizaciones se detienen, su instalación existente sigue funcionando. Compárelo con el SaaS, donde las decisiones del proveedor sobre precio, funciones o cierres son unilaterales.

Preguntas frecuentes

Preguntas habituales

¿Puedo migrar de listmonk a AcelleMail sin perder los datos de los suscriptores?
Sí. La UI de administración de listmonk exporta suscriptores por lista como CSV; la API pública en GET /api/subscribers devuelve JSON paginado para una exportación programática completa. La importación de AcelleMail acepta CSV con mapeo de campos personalizados y admite XLSX o un seed directo de BD para listas muy grandes. Las etiquetas y los atributos por suscriptor se mapean uno a uno a los campos personalizados de AcelleMail. Planifique medio día para una lista de menos de 5.000 contactos; entre 2 y 3 días para listas con lógica de automatización extensa por reconstruir.
¿Cómo se compara la automatización de AcelleMail con los tipos de campaña de listmonk?
AcelleMail entrega un constructor visual de flujos (Automation2) con nodos trigger / wait / condition / send / tag-update / segment-move: los recorridos multi-paso se configuran en la UI sin código. El modelo de campañas de listmonk incluye campañas normales, de opt-in y programadas; los recorridos multi-paso suelen componerse vía la API pública + cron + un scheduler externo. Ambos enfoques funcionan; la elección está en si quiere el recorrido expresado en la UI (AcelleMail) o en su propio código (listmonk).
¿Por qué AcelleMail cobra $80 si listmonk es gratis bajo AGPLv3?
La Licencia Regular de AcelleMail ($80 de pago único) es una licencia comercial que incluye actualizaciones de versiones point + menores de por vida, 6 meses de soporte y el derecho de usar las modificaciones de forma privada sin obligaciones de copyleft. listmonk bajo AGPLv3 es gratuita en cuanto a la cuota de licencia, pero su copyleft aplica a los despliegues derivados ofrecidos como servicio. Los $80 cubren un paquete distinto: constructor visual de automatización, SDK de plugins, 8 integraciones de driver de envío, UI multilingüe y la ruta Extended hacia una capa SaaS multi-tenant ($199).
¿listmonk admite Amazon SES, SendGrid y Mailgun de fábrica?
listmonk entrega un backend SMTP por defecto que se puede conectar a cualquier servicio compatible con SMTP, incluidos SES, SendGrid y Mailgun. Más allá del SMTP, la arquitectura «Messenger» de listmonk le permite hacer POST de las campañas a un endpoint HTTP JSON; existen messengers mantenidos por la comunidad para AWS Pinpoint SMS, Verimor, Mailersend, Novu y Google FCM. AcelleMail entrega 8 drivers nativos (SES, SendGrid, SparkPost, Mailgun, Elastic Email, Blastengine, Gmail, SMTP genérico) con integración a nivel de API, incluidos manejadores de webhooks de rebote: vea app/SendingServers/Drivers/Vendors/ en el código fuente de AcelleMail.
¿Puedo ejecutar varias cuentas de cliente bajo una sola instalación de AcelleMail?
Sí — eso es la Licencia Extendida de AcelleMail ($199). Incluye una capa multi-tenant: cuentas de cliente, planes de suscripción, 6 pasarelas de pago (Stripe, PayPal, Braintree, Razorpay, Paystack, Offline), upgrades prorrateados, dunning y marca blanca. listmonk se entrega como un proyecto de un solo tenant; la operación multi-tenant suele requerir ejecutar varias instancias de listmonk. Vea la página Para desarrolladores para la arquitectura.
¿Qué stack necesita AcelleMail frente a listmonk?
AcelleMail: PHP 8.1+, MySQL ≥ 5.7 o MariaDB ≥ 10.3, ~512 MB de RAM mínimo, 1 GB recomendado para listas de hasta ~50K. Corre bajo PHP-FPM tras nginx o Apache. listmonk: un único binario Go, PostgreSQL ≥ 12. El frontend va empaquetado en el binario. La huella de memoria es pequeña (el binario Go ocupa ~50–100 MB residentes en reposo). Ambas herramientas esperan un scheduler / cron del sistema: AcelleMail usa una entrada de cron del SO; listmonk ejecuta su propio scheduler interno.
¿El SDK de plugins de AcelleMail tiene un equivalente en listmonk?
AcelleMail entrega un sistema de Hooks de cuatro patrones (REGISTRY, EVENT, FILTER, BEHAVIOR) — los plugins viven bajo storage/app/plugins/ y pueden registrar drivers de envío, pasarelas de pago, paneles de UI y hooks del ciclo de vida. Vea la documentación del SDK de plugins para los cuatro patrones y los ejemplos trabajados (Postal MTA, pasarela Paddle, plugin de IA). El modelo de extensión de listmonk es vía Messengers (webhooks HTTP para entrega saliente) más la REST API pública; no hay runtime de plugins en proceso en el core. El código de integración suele vivir fuera del binario de listmonk.
¿Y la entregabilidad? ¿AcelleMail incluye herramientas SPF/DKIM que listmonk no tiene?
Ambas herramientas dependen del servicio de envío subyacente (SES, SendGrid, etc.) para la reputación de IP y la firma DKIM. AcelleMail muestra los valores de los registros SPF/DKIM/DMARC directamente en la UI de configuración del servidor de envío y firma DKIM en la capa de aplicación cuando se configura para ello. listmonk se apoya en la configuración DKIM del proveedor SMTP; el procesamiento de rebotes admite webhooks de SES, SendGrid y Postmark según su documentación de procesamiento de rebotes. La visión general completa de las herramientas SPF/DKIM/DMARC de AcelleMail está en Seguridad y GDPR.
¿Cuál es la opción correcta para un boletín de instancia única sin necesidades de automatización?
Ambas funcionan. El despliegue de binario único de listmonk es operativamente más simple si está cómodo con binarios Go y PostgreSQL. La licencia de $80 de AcelleMail incluye un constructor visual, flujos de automatización, 8 drivers de envío nativos y una UI en 18 locales: útil si espera crecer hacia la automatización o el multi-tenancy. Los equipos cuyo caso de uso es solo broadcast con la menor huella operativa posible pueden cubrirlo con listmonk; los equipos que quieren primitivas de automatización y multi-tenancy incluidas desde el día uno pueden cubrirlo con AcelleMail.
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listmonk es marca registrada de su respectivo propietario. Esta página es una comparativa objetiva de producto escrita por AcelleMail; no estamos afiliados, respaldados ni patrocinados por listmonk. Todos los datos citados provienen de documentación públicamente disponible enlazada arriba; por favor, reporte cualquier inexactitud a contact@acellemail.com y la corregiremos.