Accueil  /  listmonk Alternative

AcelleMail vs listmonk

AcelleMail vs listmonk — self-hosted email marketing, two architectures

Side-by-side comparison of AcelleMail (PHP + MySQL/MariaDB, one-time $80 license, plugin SDK, multi-tenant SaaS layer) and listmonk (Go + PostgreSQL, AGPLv3, single binary). Pricing, sending drivers, automation, integrations, and a step-by-step migration guide.

En un coup d'œil AcelleMail listmonk
License model Commercial license — $80 Regular / $199 Extended on CodeCanyon. Full PHP source included; modifications stay private. AGPLv3 (free software). Source available; modifications distributed externally must also be AGPLv3.
Hosting Self-hosted on Linux + PHP 8.1+ + MySQL/MariaDB. ~512 MB RAM minimum. Self-hosted on a single Go binary + PostgreSQL ≥ 12. No managed/SaaS option offered by the project.
Stack PHP 8.1+ (Laravel-based), MySQL/MariaDB, optional Redis cache. Go backend, Vue + Buefy frontend, PostgreSQL ≥ 12.
Sending integrations 8 built-in drivers — Amazon SES, SendGrid, SparkPost, Mailgun, Elastic Email, Blastengine, Gmail relay, generic SMTP — plus plugin SDK for additional vendors. Default SMTP backend. "Messenger" architecture lets you POST campaigns to a JSON HTTP endpoint; community-maintained messengers exist for AWS Pinpoint SMS, Verimor, Mailersend, Novu, and Google FCM.
Automation builder Visual workflow builder (Automation2) with trigger/wait/condition/send/segment-update nodes. Included on every license. Campaign types include regular, optin, and scheduled. Recurring/automated sequences are built via the API or external schedulers.
Multi-tenancy / SaaS Extended License ($199) ships a multi-tenant layer — customer accounts, plans, 6 payment gateways, dunning, white-label. Single-instance install. Multi-tenant deployments require running multiple instances; not bundled in core.
Plugin SDK 4-pattern Hook system (REGISTRY, EVENT, FILTER, BEHAVIOR). Plugins live under storage/app/plugins/. See Plugin SDK. Extension via Messengers (HTTP webhooks for sending) and the public REST API. No in-process plugin system in core.
Parité fonctionnelle

Comparatif fonctionnalité par fonctionnalité

Environ 30 attributs regroupés en 7 catégories, tirés de AcelleMail v4.2 et de la documentation produit publique de Mailchimp. Chaque peut être vérifié auprès de la source citée.

Email creation

Fonctionnalité AcelleMail listmonk Notes
Drag-and-drop email builder AcelleMail ships a visual block editor with mobile preview. listmonk uses HTML / Markdown templates rendered through Go templating (custom blocks possible via campaign template body).
100+ pre-built templates AcelleMail bundles a starter template gallery. listmonk ships with default campaign templates and supports user-imported HTML templates.
Full HTML editor Both let you edit raw HTML/CSS for campaigns.
Spintax / dynamic content AcelleMail includes spintax + per-subscriber merge fields. listmonk supports template logic via Go template syntax — subscriber attributes interpolate but spintax-style randomization is not built in.
A/B testing AcelleMail supports subject-line and content split tests. listmonk's campaign model does not include built-in A/B testing.
Multi-language campaigns AcelleMail tracks per-subscriber language attributes for segmentation. listmonk supports per-subscriber attribute fields that can be used for similar filtering.

Lists & segmentation

Fonctionnalité AcelleMail listmonk Notes
Unlimited subscribers Both tools impose no software-side cap. Limits come from the database and server.
Multiple lists Both tools support unlimited lists.
Advanced segmentation (any-condition) AcelleMail provides a visual segment builder over subscriber fields, behavior, tags, and date logic. listmonk supports SQL-based subscriber queries — flexible but text-driven rather than UI-driven.
Tags Both support tag-style subscriber labeling.
Embeddable signup forms Both generate embeddable signup forms.
Double opt-in Both include double opt-in flows.
Bulk import (CSV) Both support CSV mass import. AcelleMail also supports XLSX and direct DB seed.

Automation

Fonctionnalité AcelleMail listmonk Notes
Trigger-based workflows AcelleMail Automation2 supports trigger / wait / condition / send / tag-update / segment-move nodes. listmonk supports campaign scheduling and templated transactional sends; multi-step trigger flows are built via API + external scheduler.
Customer journey / multi-step flows AcelleMail ships a visual multi-step journey builder. listmonk supports regular, opt-in, and scheduled campaign types per its docs; multi-step journeys are typically composed via the public API + cron + external scheduler.
RSS-to-email AcelleMail can pull RSS feeds into scheduled campaigns. listmonk supports the same via campaign body templating + scheduled execution.
Birthday / anniversary emails AcelleMail supports date-field triggers natively. listmonk supports date-field segmentation and scheduled sends; recurring date triggers are typically built with a cron-driven script against the API.
Behavioral triggers (clicks/opens) AcelleMail exposes engagement events as automation triggers. listmonk records click/open events that can be queried via API for downstream automation.

Deliverability

Fonctionnalité AcelleMail listmonk Notes
SPF / DKIM / DMARC tooling AcelleMail surfaces SPF/DKIM/DMARC record generation in the sending-server config. listmonk relies on the upstream SMTP provider for DKIM signing — listmonk itself sends through SMTP and inherits the provider's authentication setup.
Custom sending domain (return path) AcelleMail supports custom return-path on every license. listmonk inherits return-path from the configured SMTP server.
Multiple sending services AcelleMail ships 8 built-in drivers (SES, SendGrid, SparkPost, Mailgun, Elastic Email, Blastengine, Gmail, generic SMTP). listmonk's default backend is SMTP; additional providers are integrated by deploying a community Messenger HTTP endpoint.
IP warmup configuration AcelleMail supports daily/hourly send caps per sending server for gradual warmup. listmonk supports configurable concurrency + rate limits per messenger.
Click maps + spam scoring AcelleMail provides click heatmaps and SpamAssassin-style scoring on each campaign. listmonk records click events in campaign analytics; spam-score scanning is not in core.
Bounce / complaint webhook ingestion Both ingest bounce events. AcelleMail registers webhook endpoints for SES/SendGrid/Mailgun/etc. (see app/SendingServers/Webhooks/). listmonk supports SES, SendGrid, and Postmark bounce webhooks per its bounce-processing docs.

Integrations

Fonctionnalité AcelleMail listmonk Notes
REST API AcelleMail's REST API is documented at /api and is the same API the dashboard uses. listmonk publishes a comprehensive HTTP API documented at listmonk.app/docs/apis/.
Webhooks AcelleMail emits outbound event webhooks (subscribe, unsubscribe, click, open, etc.). listmonk's "Messenger" model is a one-direction webhook for outbound campaign delivery; inbound bounce webhooks are supported separately.
WordPress / WooCommerce sync AcelleMail provides an official WordPress / WooCommerce plugin. listmonk does not ship a WordPress integration in core; community examples exist.
Zapier / Make / n8n AcelleMail is pre-listed on Zapier / Make / n8n. listmonk is reachable from these tools via its REST API but is not a first-party app on Zapier.
Custom plugin SDK AcelleMail ships a four-pattern Hook system (REGISTRY, EVENT, FILTER, BEHAVIOR) — see Plugin SDK. listmonk extension is via Messengers (HTTP) + REST API; there is no in-process plugin runtime in core.

SaaS / multi-tenancy

Fonctionnalité AcelleMail listmonk Notes
Multi-tenant workspaces AcelleMail Extended ($199) ships a reseller layer with customer accounts, plans, and billing. listmonk is delivered as a single-tenant product; multi-tenant operation requires running multiple instances.
Subscription plans + payment gateways AcelleMail bundles 6 payment gateways (Stripe, PayPal, Braintree, Razorpay, Paystack, Offline) for resellers. listmonk does not include billing or subscription primitives.
White-label / remove vendor branding AcelleMail Extended removes branding for reseller use. listmonk's admin UI is brandable via static asset replacement; the AGPLv3 license imposes source-availability obligations on modified deployments offered as a service to others.
Reseller billing / dunning AcelleMail's Cashier package covers subscriptions, prorated upgrades, and dunning. listmonk does not provide subscription billing primitives.

Operations

Fonctionnalité AcelleMail listmonk Notes
Single-binary deployment AcelleMail is a PHP application — runs under PHP-FPM + nginx/Apache. listmonk ships a single Go binary that embeds the web UI and worker.
Database — relational AcelleMail uses MySQL ≥ 5.7 or MariaDB ≥ 10.3. listmonk requires PostgreSQL ≥ 12.
Cron / background workers AcelleMail relies on a system cron entry that triggers campaign workers. listmonk runs its own internal scheduler within the same binary.
Localization (UI translations) AcelleMail ships 18 locales out of the box. listmonk supports a Vue i18n locale layer with community-contributed translations.

Cost & ownership

Fonctionnalité AcelleMail listmonk Notes
License cost AcelleMail Regular is $80 one-time; Extended is $199 (commercial, includes lifetime point/minor updates + 6 months support). listmonk is AGPLv3 — free of license fee with copyleft obligations on modified service deployments.
Lifetime updates AcelleMail license includes lifetime point + minor releases. listmonk releases publicly on GitHub; users pull updates manually.
Data export ownership Both run on a database you control — full SQL access, CSV export, and REST API.
Source code visibility AcelleMail ships full unencrypted PHP source under a CodeCanyon Regular/Extended license. listmonk's Go source is on GitHub under AGPLv3.
Coût total de possession

Coût sur 3 ans selon trois scénarios concrets

Both AcelleMail and listmonk are self-hosted, so the running cost is dominated by VPS + sending service rather than license. AcelleMail figures use the verifiable $80 license + small VPS + Amazon SES at $0.10 per 1,000 emails. listmonk figures use the same VPS / sending budget without a license cost.

Small business — 1,000 contacts, 4× sends/month

listmonk — listmonk (AGPLv3) + small VPS + SMTP $5/mo VPS + $0.40/mo SES (4,000 sends × $0.0001)
$0 license + $180 VPS + $14 SES = $194 total
AcelleMail — AcelleMail Regular License + small VPS + SES $5/mo VPS + $0.40/mo SES (4,000 sends × $0.0001)
$80 license + $180 VPS + $14 SES = $268 total

AcelleMail license adds $80 over 3 years; running cost is otherwise comparable. The decision is feature breadth + visual builder + plugin SDK, not raw cost.

Growing newsletter — 10,000 contacts, 80,000 sends/month

listmonk — listmonk (AGPLv3) + $10 VPS + SES $10/mo VPS + $8/mo SES (80,000 × $0.0001)
$0 license + $360 VPS + $288 SES = $648 total
AcelleMail — AcelleMail Regular License + $10 VPS + SES $10/mo VPS + $8/mo SES (80,000 × $0.0001)
$80 license + $360 VPS + $288 SES = $722 total

Running costs are identical at this volume. AcelleMail license is $80 over 3 years; the choice is automation depth, integrations breadth, and plugin SDK.

Agency / SaaS — 50,000 contacts, 400,000 sends/month, 50 client tenants

listmonk — listmonk (AGPLv3) + $20 VPS + SES, 50 instances OR custom multi-tenant build Single instance: $20 VPS + $40 SES = $60. Multi-tenant requires either separate listmonk instances (50 × $5–10 VPS + ops overhead) or a custom routing layer.
50 instances ≈ $0 license + $9,000 VPS + $1,440 SES = $10,440 total (plus ops time per tenant).
AcelleMail — AcelleMail Extended License ($199) + $20 VPS + SES (multi-tenant on a single instance) $20/mo VPS + $40/mo SES (400,000 × $0.0001) — covers all 50 tenants on one install.
$199 license + $720 VPS + $1,440 SES = $2,359 total

AcelleMail Extended ships a multi-tenant SaaS layer (customer accounts, plans, 6 payment gateways, dunning) that listmonk does not. Operating cost difference comes from running one consolidated install vs many.

Playbook de migration

listmonk → AcelleMail en sept étapes

La plupart des équipes basculent en moins d'une semaine. La mise en place technique prend une demi-journée ; l'étape chronophage est la reconstruction des automatisations multi-étapes et des modèles.

  1. 1. Export from listmonk

    listmonk's admin UI exports subscribers per list as CSV (Subscribers → Export). For the full data set, the public API at GET /api/subscribers returns paginated JSON including subscriber attributes, lists, and tags. Campaign HTML can be retrieved per-campaign via GET /api/campaigns/{id}. Click/open analytics can be pulled from the campaign-views and campaign-clicks tables in PostgreSQL directly if needed for migration analysis.
  2. 2. Get AcelleMail

    Buy the Regular License — $80 on CodeCanyon. Download the ZIP, upload to your server, run the web installer (5 minutes — sets DB, admin user, cron). PHP 8.1+, MySQL ≥ 5.7 or MariaDB ≥ 10.3, ~512 MB RAM minimum. The installation guide walks through cPanel, DigitalOcean, AWS, and Docker.
  3. 3. Configure your sending service

    In Sending Servers → Add, pick Amazon SES (recommended — cheapest), SendGrid, Mailgun, SparkPost, Postmark, Elastic Email, or any SMTP. Paste your API key. AcelleMail handles SPF/DKIM record generation and DKIM signing. Run the test-send to confirm. The 8 built-in drivers live in app/SendingServers/Drivers/Vendors/; additional vendors can be added via the plugin SDK.
  4. 4. Import contacts + attributes

    In Lists → Create List, recreate your listmonk lists with their attribute schema (listmonk attributes map to AcelleMail subscriber custom fields one-to-one). Use Import → Upload CSV and map columns. Tags map directly. For lists over 100k, use the chunked import or seed via the REST API.
  5. 5. Recreate templates and campaigns

    For templates, paste your listmonk HTML/Markdown into AcelleMail's template editor. Merge syntax differs: listmonk uses {{ .Subscriber.FirstName }} Go template syntax; AcelleMail uses {{ subscriber.first_name }} Twig-style syntax. Subscriber attribute access is equivalent. For automation flows, use Automation → New Workflow — listmonk has no equivalent visual builder, so multi-step flows previously built via cron + API can be expressed as visual journeys.
  6. 6. Configure tracking + DKIM

    AcelleMail tracking is enabled by default per campaign (open pixel + link wrapping). DKIM signing is configured at the Sending Server level — paste the DNS records AcelleMail generates into your domain. If you were running listmonk on the same domain, the existing DKIM keys can usually be reused if the sending vendor matches. Otherwise, plan to publish new DKIM records and let DNS propagate before the cutover send.
  7. 7. Test deliverability + cut over

    Send a test campaign to GlockApps or Mail-Tester (free). Aim for 9.5/10. Send your next live campaign from AcelleMail in parallel for one cycle, watch open/click rates against your prior baseline, then turn off the listmonk install. Most teams cut over inside a week.
Adéquation opérationnelle

Quand l'auto-hébergement n'est pas le bon choix

L'email marketing auto-hébergé est un compromis : coût moindre et pleine maîtrise, en échange d'une responsabilité opérationnelle. Un SaaS managé peut s'avérer préférable dans les situations ci-dessous.

  • You prefer Go over PHP for your infrastructure

    AcelleMail is a PHP/Laravel application. Teams that standardize on Go binaries for operational simplicity may prefer listmonk's single-binary deployment model — the runtime + worker live in one process and there is no PHP-FPM or Composer dependency to manage. The tradeoff is around bundled features: AcelleMail bundles visual automation, plugin SDK, and a multi-tenant SaaS layer in core; listmonk users typically build comparable workflows via external automation against listmonk's REST API.

  • You already run PostgreSQL and don't want MySQL

    AcelleMail runs on MySQL/MariaDB. Teams whose data infrastructure standardizes on PostgreSQL may prefer listmonk's native PostgreSQL stack to avoid running a second relational engine. AcelleMail does not currently support PostgreSQL.

  • You don't need a visual automation / multi-tenant SaaS layer

    AcelleMail's bundled features include a visual automation builder, the plugin SDK, and the Extended-License multi-tenant layer with payment gateways. If your use case is a single-instance broadcast list with scheduled campaigns and you're comfortable composing multi-step flows in code against a REST API, listmonk's default feature set covers that without additional layers.

  • Your project requires AGPL software

    Some organizations have a software policy that requires copyleft licenses for self-hosted services. listmonk's AGPLv3 satisfies that requirement; AcelleMail is distributed under a CodeCanyon Regular/Extended license that does not impose AGPL-style copyleft.

Coût par cas d'usage

Trois profils d'acheteurs

Les chiffres associent les tarifs d'entrée vérifiés aux fourchettes annoncées par le calculateur lorsque cela s'applique. Comparez les chiffres ; le bon choix dépend de la capacité de votre équipe à assumer les arbitrages opérationnels ci-dessus.

  • SaaS team — product newsletter

    Situation : 8,000 trial signups + 2,000 paid customers, weekly product newsletter, 4-step onboarding drip, billing notifications.

    Coût listmonk : listmonk + $10/mo VPS + $2/mo SES. Onboarding drip is built as a 4-step API-driven sequence with cron-triggered scheduled campaigns; 4-step state-machine logic lives outside listmonk.

    Coût AcelleMail : $80 once + $10/mo DigitalOcean droplet + ~$2/mo SES. The 4-step drip is a single visual workflow in Automation2 — trigger on signup → wait → check engagement → send next email.

  • Marketing agency — 50 client lists

    Situation : Email service for 50 small-business clients, average 2,000 subscribers each, monthly newsletter + occasional promo.

    Coût listmonk : listmonk: 50 instances (~$5/mo each VPS) ≈ $250/mo + ops time per tenant, OR a custom routing layer over a single instance. SaaS billing primitives are not included.

    Coût AcelleMail : $199 Extended License once + $40/mo VPS + ~$30/mo SES total across all clients on one install. Built-in SaaS layer: per-client login, plans, dunning, 6 payment gateways.

  • Indie newsletter — 5,000 subscribers

    Situation : Weekly newsletter, no automation flows, transactional sends for password resets only.

    Coût listmonk : listmonk + $5/mo VPS + ~$0.30/mo SES + Postgres operating cost. Free of license fee.

    Coût AcelleMail : $80 license + $5/mo VPS + ~$0.30/mo SES. License recovers ~24 months of avoided SaaS subscription if previously paying for hosted email.

Approfondissements pour l'opérateur

Pour l'opérateur qui pilote la migration

Cliquez sur n'importe quel titre ci-dessous pour déployer une analyse technique approfondie. Mêmes contenus que ceux déjà couverts par la page marketing — repliés ici afin que la page reste lisible rapidement, mais toujours disponibles pour l'ingénieur qui réalise le travail concret.

Migration complète listmonk → AcelleMail — chaque étape détaillée

Le playbook en 7 étapes ci-dessus, chaque action étant détaillée pour l'opérateur. Temps total : environ une demi-journée de mise en place technique, puis 1 à 5 jours pour reconstruire les modèles & les automatisations selon la complexité des listes.

  1. 1. Export from listmonk. listmonk's admin UI exports subscribers per list as CSV (Subscribers → Export). For the full data set, the public API at GET /api/subscribers returns paginated JSON including subscriber attributes, lists, and tags. Campaign HTML can be retrieved per-campaign via GET /api/campaigns/{id}. Click/open analytics can be pulled from the campaign-views and campaign-clicks tables in PostgreSQL directly if needed for migration analysis.
  2. 2. Get AcelleMail. Buy the Regular License — $80 on CodeCanyon. Download the ZIP, upload to your server, run the web installer (5 minutes — sets DB, admin user, cron). PHP 8.1+, MySQL ≥ 5.7 or MariaDB ≥ 10.3, ~512 MB RAM minimum. The installation guide walks through cPanel, DigitalOcean, AWS, and Docker.
  3. 3. Configure your sending service. In Sending Servers → Add, pick Amazon SES (recommended — cheapest), SendGrid, Mailgun, SparkPost, Postmark, Elastic Email, or any SMTP. Paste your API key. AcelleMail handles SPF/DKIM record generation and DKIM signing. Run the test-send to confirm. The 8 built-in drivers live in app/SendingServers/Drivers/Vendors/; additional vendors can be added via the plugin SDK.
  4. 4. Import contacts + attributes. In Lists → Create List, recreate your listmonk lists with their attribute schema (listmonk attributes map to AcelleMail subscriber custom fields one-to-one). Use Import → Upload CSV and map columns. Tags map directly. For lists over 100k, use the chunked import or seed via the REST API.
  5. 5. Recreate templates and campaigns. For templates, paste your listmonk HTML/Markdown into AcelleMail's template editor. Merge syntax differs: listmonk uses {{ .Subscriber.FirstName }} Go template syntax; AcelleMail uses {{ subscriber.first_name }} Twig-style syntax. Subscriber attribute access is equivalent. For automation flows, use Automation → New Workflow — listmonk has no equivalent visual builder, so multi-step flows previously built via cron + API can be expressed as visual journeys.
  6. 6. Configure tracking + DKIM. AcelleMail tracking is enabled by default per campaign (open pixel + link wrapping). DKIM signing is configured at the Sending Server level — paste the DNS records AcelleMail generates into your domain. If you were running listmonk on the same domain, the existing DKIM keys can usually be reused if the sending vendor matches. Otherwise, plan to publish new DKIM records and let DNS propagate before the cutover send.
  7. 7. Test deliverability + cut over. Send a test campaign to GlockApps or Mail-Tester (free). Aim for 9.5/10. Send your next live campaign from AcelleMail in parallel for one cycle, watch open/click rates against your prior baseline, then turn off the listmonk install. Most teams cut over inside a week.
Approfondissement par fonctionnalité — où les deux produits divergent + contournements

Le tableau de comparaison ci-dessus montre la parité des fonctionnalités ; voici le contexte supplémentaire pour chaque ligne assortie d'une note non triviale — utile lorsque l'une des plateformes est « partielle » et qu'il vous faut le contournement.

Email creation

  • Drag-and-drop email builder: AcelleMail ships a visual block editor with mobile preview. listmonk uses HTML / Markdown templates rendered through Go templating (custom blocks possible via campaign template body).
  • 100+ pre-built templates: AcelleMail bundles a starter template gallery. listmonk ships with default campaign templates and supports user-imported HTML templates.
  • Spintax / dynamic content: AcelleMail includes spintax + per-subscriber merge fields. listmonk supports template logic via Go template syntax — subscriber attributes interpolate but spintax-style randomization is not built in.
  • A/B testing: AcelleMail supports subject-line and content split tests. listmonk's campaign model does not include built-in A/B testing.
  • Multi-language campaigns: AcelleMail tracks per-subscriber language attributes for segmentation. listmonk supports per-subscriber attribute fields that can be used for similar filtering.

Lists & segmentation

  • Advanced segmentation (any-condition): AcelleMail provides a visual segment builder over subscriber fields, behavior, tags, and date logic. listmonk supports SQL-based subscriber queries — flexible but text-driven rather than UI-driven.

Automation

  • Trigger-based workflows: AcelleMail Automation2 supports trigger / wait / condition / send / tag-update / segment-move nodes. listmonk supports campaign scheduling and templated transactional sends; multi-step trigger flows are built via API + external scheduler.
  • Customer journey / multi-step flows: AcelleMail ships a visual multi-step journey builder. listmonk supports regular, opt-in, and scheduled campaign types per its docs; multi-step journeys are typically composed via the public API + cron + external scheduler.
  • RSS-to-email: AcelleMail can pull RSS feeds into scheduled campaigns. listmonk supports the same via campaign body templating + scheduled execution.
  • Birthday / anniversary emails: AcelleMail supports date-field triggers natively. listmonk supports date-field segmentation and scheduled sends; recurring date triggers are typically built with a cron-driven script against the API.
  • Behavioral triggers (clicks/opens): AcelleMail exposes engagement events as automation triggers. listmonk records click/open events that can be queried via API for downstream automation.

Deliverability

  • SPF / DKIM / DMARC tooling: AcelleMail surfaces SPF/DKIM/DMARC record generation in the sending-server config. listmonk relies on the upstream SMTP provider for DKIM signing — listmonk itself sends through SMTP and inherits the provider's authentication setup.
  • Custom sending domain (return path): AcelleMail supports custom return-path on every license. listmonk inherits return-path from the configured SMTP server.
  • Multiple sending services: AcelleMail ships 8 built-in drivers (SES, SendGrid, SparkPost, Mailgun, Elastic Email, Blastengine, Gmail, generic SMTP). listmonk's default backend is SMTP; additional providers are integrated by deploying a community Messenger HTTP endpoint.
  • IP warmup configuration: AcelleMail supports daily/hourly send caps per sending server for gradual warmup. listmonk supports configurable concurrency + rate limits per messenger.
  • Click maps + spam scoring: AcelleMail provides click heatmaps and SpamAssassin-style scoring on each campaign. listmonk records click events in campaign analytics; spam-score scanning is not in core.

Integrations

  • Webhooks: AcelleMail emits outbound event webhooks (subscribe, unsubscribe, click, open, etc.). listmonk's "Messenger" model is a one-direction webhook for outbound campaign delivery; inbound bounce webhooks are supported separately.
  • WordPress / WooCommerce sync: AcelleMail provides an official WordPress / WooCommerce plugin. listmonk does not ship a WordPress integration in core; community examples exist.
  • Zapier / Make / n8n: AcelleMail is pre-listed on Zapier / Make / n8n. listmonk is reachable from these tools via its REST API but is not a first-party app on Zapier.
  • Custom plugin SDK: AcelleMail ships a four-pattern Hook system (REGISTRY, EVENT, FILTER, BEHAVIOR) — see <a href="https://acellemail.com/for/developers">Plugin SDK</a>. listmonk extension is via Messengers (HTTP) + REST API; there is no in-process plugin runtime in core.

SaaS / multi-tenancy

  • Multi-tenant workspaces: AcelleMail Extended ($199) ships a reseller layer with customer accounts, plans, and billing. listmonk is delivered as a single-tenant product; multi-tenant operation requires running multiple instances.
  • Subscription plans + payment gateways: AcelleMail bundles 6 payment gateways (Stripe, PayPal, Braintree, Razorpay, Paystack, Offline) for resellers. listmonk does not include billing or subscription primitives.
  • White-label / remove vendor branding: AcelleMail Extended removes branding for reseller use. listmonk's admin UI is brandable via static asset replacement; the AGPLv3 license imposes source-availability obligations on modified deployments offered as a service to others.
  • Reseller billing / dunning: AcelleMail's Cashier package covers subscriptions, prorated upgrades, and dunning. listmonk does not provide subscription billing primitives.

Operations

  • Single-binary deployment: AcelleMail is a PHP application — runs under PHP-FPM + nginx/Apache. listmonk ships a single Go binary that embeds the web UI and worker.
  • Database — relational: AcelleMail uses MySQL ≥ 5.7 or MariaDB ≥ 10.3. listmonk requires PostgreSQL ≥ 12.

Cost & ownership

  • License cost: AcelleMail Regular is $80 one-time; Extended is $199 (commercial, includes lifetime point/minor updates + 6 months support). listmonk is AGPLv3 — free of license fee with copyleft obligations on modified service deployments.
Comparaison des coûts à l'échelle — trois profils d'acheteurs côte à côte

La carte TCO ci-dessus présente les chiffres d'entrée de gamme ; cette vue empile les trois profils d'acheteurs côte à côte afin que vous puissiez retenir celui qui colle au mieux à votre volume de contacts et à votre fréquence d'envoi.

SaaS team — product newsletter

  • Situation : 8,000 trial signups + 2,000 paid customers, weekly product newsletter, 4-step onboarding drip, billing notifications.
  • Coût listmonk : listmonk + $10/mo VPS + $2/mo SES. Onboarding drip is built as a 4-step API-driven sequence with cron-triggered scheduled campaigns; 4-step state-machine logic lives outside listmonk.
  • Coût AcelleMail : $80 once + $10/mo DigitalOcean droplet + ~$2/mo SES. The 4-step drip is a single visual workflow in Automation2 — trigger on signup → wait → check engagement → send next email.

Marketing agency — 50 client lists

  • Situation : Email service for 50 small-business clients, average 2,000 subscribers each, monthly newsletter + occasional promo.
  • Coût listmonk : listmonk: 50 instances (~$5/mo each VPS) ≈ $250/mo + ops time per tenant, OR a custom routing layer over a single instance. SaaS billing primitives are not included.
  • Coût AcelleMail : $199 Extended License once + $40/mo VPS + ~$30/mo SES total across all clients on one install. Built-in SaaS layer: per-client login, plans, dunning, 6 payment gateways.

Indie newsletter — 5,000 subscribers

  • Situation : Weekly newsletter, no automation flows, transactional sends for password resets only.
  • Coût listmonk : listmonk + $5/mo VPS + ~$0.30/mo SES + Postgres operating cost. Free of license fee.
  • Coût AcelleMail : $80 license + $5/mo VPS + ~$0.30/mo SES. License recovers ~24 months of avoided SaaS subscription if previously paying for hosted email.

Utilisez le calculateur d'économies pour obtenir un chiffre personnalisé en fonction de votre nombre exact d'abonnés et de votre fréquence d'envoi.

Contre-positionnement honnête — objections courantes au changement

Quatre objections que tout opérateur soupèse avant de migrer depuis listmonk ou tout autre SaaS. Réponses sans détour — ce sont de véritables arbitrages, et le bon choix dépend de votre équipe.

1. « Le changement coûte plus cher qu'il ne rapporte. »

Évaluation honnête : pour des listes inférieures à ~500 contacts, l'offre gratuite ou l'entrée de gamme de listmonk peut être plus économique qu'un VPS à 5–10 $/mois plus la licence AcelleMail — avant même de compter le temps de l'opérateur. Le point d'équilibre se situe en règle générale entre 1 000 et 5 000 contacts. Faites vos propres calculs via le calculateur de coût avant de trancher.

2. « La délivrabilité va s'effondrer en auto-hébergement. »

Vrai si vous opérez un MTA auto-géré sans warmup. FAUX lorsque AcelleMail relaie via un service d'envoi managé (Amazon SES, SendGrid, Mailgun, Postmark) — ces prestataires gèrent la réputation IP ; AcelleMail n'orchestre que les campagnes et le tracking. Atteindre une parité de placement en boîte de réception avec listmonk est la norme, non l'exception, avec cette configuration.

3. « Mon équipe n'a pas le temps d'apprendre un nouvel outil. »

Préoccupation légitime. L'interface de AcelleMail reprend les schémas usuels (constructeur de campagnes, listes d'audience, flux d'automatisation), si bien que la plupart des utilisateurs de listmonk sont productifs dès le premier jour. Le véritable poste de temps est la reconstruction des automatisations multi-étapes et des bibliothèques de modèles — comptez 1 à 5 jours selon la complexité, pas des semaines.

4. « Et si AcelleMail cessait d'être maintenu ? »

L'auto-hébergement inverse le risque : vous possédez une copie perpétuelle du code source. Aucune évolution tarifaire, dépréciation ou acquisition d'un éditeur ne peut vous priver de la plateforme. Si les mises à jour cessent, votre installation existante continue de fonctionner. À comparer avec un SaaS où les décisions de l'éditeur sur le prix, les fonctionnalités ou l'arrêt du service sont unilatérales.

Foire aux questions

Questions fréquentes

Puis-je migrer de listmonk vers AcelleMail sans perdre les données d'abonnés ?
Oui. L'UI admin de listmonk exporte les abonnés par liste en CSV ; l'API publique à GET /api/subscribers renvoie du JSON paginé pour un export programmatique complet. L'import de AcelleMail accepte le CSV avec mapping de champs personnalisés et prend en charge XLSX ou un seed DB direct pour les très grandes listes. Tags et attributs par abonné se mappent un pour un sur les champs personnalisés d'abonné. Prévoyez une demi-journée pour une liste de moins de 5 000 contacts ; 2 à 3 jours pour des listes avec une logique d'automatisation étendue à reconstruire.
Comment l'automatisation de AcelleMail se compare-t-elle aux types de campagne de listmonk ?
AcelleMail livre un constructeur de workflow visuel (Automation2) avec nœuds trigger / wait / condition / send / tag-update / segment-move — les parcours multi-étapes se configurent dans l'UI sans code. Le modèle de campagne de listmonk inclut les campagnes regular, opt-in et scheduled ; les parcours multi-étapes sont généralement composés via l'API publique + cron + scheduler externe. Les deux approches fonctionnent ; le choix porte sur le fait de vouloir exprimer le parcours dans l'UI (AcelleMail) ou dans votre propre code (listmonk).
Pourquoi AcelleMail facture-t-il 80 USD alors que listmonk est gratuit sous AGPLv3 ?
La licence Regular de AcelleMail (80 USD, paiement unique) est une licence commerciale qui inclut les mises à jour mineures à vie, 6 mois de support et le droit d'utiliser des modifications en privé sans obligations copyleft. listmonk sous AGPLv3 est exempt de frais de licence mais son copyleft s'applique aux déploiements dérivés offerts en tant que service. Les 80 USD couvrent un bundle différent : constructeur d'automatisation visuelle, plugin SDK, 8 intégrations de drivers d'envoi, UI multilingue, et la voie Extended vers une couche SaaS multi-tenant (199 USD).
listmonk supporte-t-il Amazon SES, SendGrid, Mailgun en standard ?
listmonk livre un backend SMTP par défaut qui peut se connecter à tout service SMTP, y compris SES, SendGrid et Mailgun. Au-delà du SMTP, l'architecture "Messenger" de listmonk permet d'envoyer des campagnes par POST à un endpoint HTTP JSON ; des messengers maintenus par la communauté existent pour AWS Pinpoint SMS, Verimor, Mailersend, Novu et Google FCM. AcelleMail livre 8 drivers natifs (SES, SendGrid, SparkPost, Mailgun, Elastic Email, Blastengine, Gmail, SMTP générique) avec intégration au niveau API incluant les handlers de webhooks de bounce — voir app/SendingServers/Drivers/Vendors/ dans le code source.
Puis-je exploiter plusieurs comptes clients sous une seule installation AcelleMail ?
Oui — c'est la licence Extended de AcelleMail (199 USD). Elle regroupe une couche multi-tenant : comptes clients, plans d'abonnement, 6 passerelles de paiement (Stripe, PayPal, Braintree, Razorpay, Paystack, Offline), mises à niveau au prorata, dunning et marque blanche. listmonk est livré comme un projet single-tenant ; l'opération multi-tenant nécessite généralement de faire tourner plusieurs instances listmonk. Voir la page For Developers pour l'architecture.
Quel stack AcelleMail requiert-il par rapport à listmonk ?
AcelleMail : PHP 8.1+, MySQL ≥ 5.7 ou MariaDB ≥ 10.3, ~512 Mo de RAM minimum, 1 Go recommandé pour des listes jusqu'à ~50K. Fonctionne sous PHP-FPM derrière nginx ou Apache. listmonk : un seul binaire Go, PostgreSQL ≥ 12. Le frontend est inclus dans le binaire. L'empreinte mémoire est faible (binaire Go d'environ 50–100 Mo résident au repos). Les deux outils attendent un cron / scheduler système — AcelleMail utilise une entrée cron OS ; listmonk fait tourner son propre scheduler interne.
Le plugin SDK de AcelleMail a-t-il un équivalent listmonk ?
AcelleMail livre un système de Hooks à quatre patterns (REGISTRY, EVENT, FILTER, BEHAVIOR) — les plugins vivent sous storage/app/plugins/ et peuvent enregistrer des drivers d'envoi, des passerelles de paiement, des panneaux UI et des hooks de cycle de vie. Voir la documentation Plugin SDK pour les quatre patterns et exemples détaillés (Postal MTA, passerelle Paddle, plugin AI). Le modèle d'extension de listmonk passe par les Messengers (webhooks HTTP pour livraison sortante) plus la REST API publique ; il n'existe pas de runtime de plugin in-process dans le core. Le code d'intégration vit généralement hors du binaire listmonk.
Et la délivrabilité — AcelleMail inclut-il des outils SPF/DKIM que listmonk n'a pas ?
Les deux outils s'appuient sur le service d'envoi sous-jacent (SES, SendGrid, etc.) pour la réputation IP et la signature DKIM. AcelleMail expose directement les valeurs des enregistrements SPF/DKIM/DMARC dans l'UI de configuration du serveur d'envoi et signe DKIM au niveau applicatif lorsqu'il est configuré pour. listmonk s'appuie sur la configuration DKIM du fournisseur SMTP ; le traitement des bounces supporte les webhooks SES, SendGrid et Postmark selon sa documentation de bounce processing. La vue d'ensemble complète des outils SPF/DKIM/DMARC pour AcelleMail figure sur Security & GDPR.
Quel est le bon choix pour une newsletter single-instance sans besoins d'automatisation ?
Les deux fonctionnent. Le déploiement single-binary de listmonk est opérationnellement plus simple si vous êtes à l'aise avec les binaires Go et PostgreSQL. La licence 80 USD de AcelleMail regroupe un constructeur visuel, des flows d'automatisation, 8 drivers d'envoi natifs et une UI en 18 locales — utile si vous prévoyez de grandir vers l'automatisation ou le multi-tenant. Les équipes dont le cas d'usage est broadcast-only avec l'empreinte opérationnelle la plus petite possible peuvent rester sur listmonk ; celles qui veulent des primitives automatisation et multi-tenant dès le premier jour peuvent rester sur AcelleMail.
Get started

Try AcelleMail before you migrate.

AcelleMail Regular License is $80, one-time. Includes lifetime updates, 6 months of support, full PHP source code, and unlimited subscribers. Try the live demo before you buy.

listmonk est la marque déposée de son titulaire. Cette page est une comparaison produit objective rédigée par AcelleMail ; nous ne sommes ni affiliés, ni soutenus, ni sponsorisés par listmonk. Tous les faits cités proviennent de documents publics référencés ci-dessus ; merci de signaler toute inexactitude à contact@acellemail.com et nous procéderons à la correction.