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AcelleMail vs Mautic

AcelleMail vs Mautic — self-hosted email marketing, two architectures

Side-by-side comparison of AcelleMail (one-time $80 license, plugin SDK, multi-tenant SaaS layer) and Mautic (GPLv3, marketing-automation platform). Pricing, system requirements, sending drivers, automation, integrations, and a step-by-step migration guide.

En un coup d'œil AcelleMail Mautic
License model Commercial license — $80 Regular / $199 Extended on CodeCanyon. Full PHP source included; modifications stay private. GPLv3 (free software, per the LICENSE.txt file in the github.com/mautic/mautic repository).
Hosting Self-hosted on Linux + PHP 8.1+ + MySQL/MariaDB. ~512 MB RAM minimum. Self-hosted on PHP + MySQL/MariaDB, OR the paid "Mautic Hosting" managed service (mautic.org lists a 14-day free trial).
Stack PHP 8.1+ (Laravel-based), MySQL ≥ 5.7 / MariaDB ≥ 10.3, optional Redis cache. PHP 7.2+ (Mautic 3.0) up to PHP 8.4 (Mautic 7.0), MySQL ≥ 5.7 or MariaDB ≥ 10.2; required PHP extensions xml, mysql, imap, zip, intl, curl, gd, mbstring, bcmath; npm required from Mautic 5.0 onwards (per mautic.org/mautic-requirements).
Sending integrations 8 built-in drivers — Amazon SES, SendGrid, SparkPost, Mailgun, Elastic Email, Blastengine, Gmail relay, generic SMTP — plus plugin SDK for additional vendors. Mailer transports include SMTP, Amazon SES, Sendgrid, Mailgun, and others via Symfony Mailer / Mautic's transport configuration. Additional providers via community plugins.
Automation builder Visual workflow builder (Automation2) with trigger / wait / condition / send / segment-update nodes. Included on every license. Visual campaign builder with action / decision / condition / source nodes; one of Mautic's primary product surfaces.
Multi-tenancy / SaaS Extended License ($199) ships a multi-tenant layer — customer accounts, plans, 6 payment gateways, dunning, white-label. Single-instance install. Multi-tenant deployments require running multiple instances; not bundled in core.
Plugin SDK 4-pattern Hook system (REGISTRY, EVENT, FILTER, BEHAVIOR). Plugins live under storage/app/plugins/. See Plugin SDK. Symfony bundle-based plugin system; community plugins distributed via Mautic's extension docs and third-party marketplaces.
Parité fonctionnelle

Comparatif fonctionnalité par fonctionnalité

Environ 30 attributs regroupés en 7 catégories, tirés de AcelleMail v4.2 et de la documentation produit publique de Mailchimp. Chaque ✓ peut être vérifié auprès de la source citée.

Email creation

Fonctionnalité AcelleMail Mautic Notes
Drag-and-drop email builder ✓ ✓ Both ship visual block editors with mobile preview.
100+ pre-built templates ✓ ◐ AcelleMail bundles a starter template gallery. Mautic ships a default template library; additional themes via community marketplaces.
Full HTML editor ✓ ✓ Both let you edit raw HTML/CSS for emails.
Spintax / dynamic content ✓ ✓ AcelleMail includes spintax + per-subscriber merge fields. Mautic supports dynamic content blocks based on contact attributes.
A/B testing ✓ ✓ Both support subject-line and content split tests.
Multi-language campaigns ✓ ✓ Both support contact language attributes and translated email variants.

Lists & segmentation

Fonctionnalité AcelleMail Mautic Notes
Unlimited contacts ✓ ✓ Both tools impose no software-side cap. Mautic's homepage advertises "Unlimited contacts" verbatim.
Multiple segments / lists ✓ ✓ Both support unlimited lists and dynamic segments.
Advanced segmentation (any-condition) ✓ ✓ Both provide visual segment builders over contact fields, behavior, tags, and date logic.
Tags ✓ ✓ Both support tag-style contact labeling.
Embeddable signup forms ✓ ✓ Both generate embeddable signup forms.
Double opt-in ✓ ✓ Both include double opt-in flows.
Bulk import (CSV) ✓ ✓ Both support CSV mass import. AcelleMail also supports XLSX and direct DB seed.

Automation

Fonctionnalité AcelleMail Mautic Notes
Trigger-based workflows ✓ ✓ Both ship trigger-event automation models.
Visual multi-step campaign builder ✓ ✓ Both ship visual multi-step builders. Mautic's campaign builder is one of its primary product surfaces; AcelleMail uses Automation2 for the same role.
Lead scoring ✗ ✓ Mautic includes contact point scoring as a core feature. AcelleMail does not include lead scoring in core; comparable behavior can be implemented via plugin or external scoring service.
Landing pages ✗ ✓ Mautic's homepage advertises a "page builder (drag-and-drop)" for landing pages. AcelleMail focuses on email + signup forms; landing pages are typically built on a separate CMS.
RSS-to-email ✓ ◐ AcelleMail can pull RSS feeds into scheduled campaigns. Mautic supports RSS-driven content via its segment + campaign engine.
Behavioral triggers (clicks/opens/page views) ◐ ✓ AcelleMail triggers on engagement events (open, click). Mautic triggers on email events plus tracked page views via its on-page tracking script.

Deliverability

Fonctionnalité AcelleMail Mautic Notes
SPF / DKIM / DMARC tooling ✓ ◐ AcelleMail surfaces SPF/DKIM/DMARC record generation in the sending-server config. Mautic relies on the configured mail transport for DKIM signing.
Custom sending domain (return path) ✓ ◐ AcelleMail supports custom return-path on every license. Mautic inherits return-path from the configured Symfony Mailer transport.
Multiple sending services ✓ ✓ Both support multiple transports. AcelleMail ships 8 native drivers; Mautic uses Symfony Mailer transports (SMTP, SES, SendGrid, Mailgun) plus community plugins.
IP warmup configuration ✓ ◐ AcelleMail supports daily/hourly send caps per sending server. Mautic supports email throttling at the campaign level.
Click maps + spam scoring ✓ ◐ AcelleMail provides click heatmaps and SpamAssassin-style scoring on each campaign. Mautic provides email reports + click counts; SpamAssassin scoring is not in core.
Bounce / complaint webhook ingestion ✓ ✓ Both ingest bounce events. AcelleMail has webhook handlers for SES/SendGrid/Mailgun (see app/SendingServers/Webhooks/). Mautic ingests bounces via its monitored mailbox feature plus webhook plugins for major transports.

Integrations

Fonctionnalité AcelleMail Mautic Notes
REST API ✓ ✓ AcelleMail's REST API is documented at /api. Mautic ships an extensive REST API documented at developer.mautic.org.
Webhooks ✓ ✓ Both emit outbound event webhooks for the standard subscriber/campaign events.
WordPress / WooCommerce sync ✓ ◐ AcelleMail provides an official WordPress / WooCommerce plugin. Mautic integrations with WordPress are available via community plugins.
Zapier / Make / n8n ✓ ✓ Both are reachable from Zapier / Make / n8n via REST API; Mautic has first-party listings on multiple automation platforms.
CRM integrations (Salesforce/HubSpot) ◐ ✓ Mautic ships native plugins for several CRM platforms via its Symfony bundle architecture. AcelleMail integrates with CRMs via REST API or webhooks.
Custom plugin SDK ✓ ✓ AcelleMail ships a four-pattern Hook system (REGISTRY, EVENT, FILTER, BEHAVIOR) — see Plugin SDK. Mautic uses a Symfony bundle-based plugin system.

SaaS / multi-tenancy

Fonctionnalité AcelleMail Mautic Notes
Multi-tenant workspaces ✓ ✗ AcelleMail Extended ($199) ships a reseller layer with customer accounts, plans, and billing. Mautic is delivered as a single-tenant install; multi-tenant operation typically requires running multiple instances.
Subscription plans + payment gateways ✓ ✗ AcelleMail bundles 6 payment gateways (Stripe, PayPal, Braintree, Razorpay, Paystack, Offline) for resellers. Mautic does not include billing or subscription primitives in core.
White-label / remove vendor branding ✓ ◐ AcelleMail Extended removes branding for reseller use. Mautic's "Mautic" trademark is held by the Mautic project of the Open Source Collective; the admin UI is brandable via theme overrides.
Reseller billing / dunning ✓ ✗ AcelleMail's Cashier package covers subscriptions, prorated upgrades, and dunning. Mautic does not provide subscription billing in core.

Operations

Fonctionnalité AcelleMail Mautic Notes
PHP version supported ✓ ✓ AcelleMail requires PHP 8.1+. Mautic supports PHP 7.2+ (Mautic 3.0) up to PHP 8.4 (Mautic 7.0) per mautic.org/mautic-requirements.
Database — relational ✓ ✓ Both run on MySQL/MariaDB. Mautic minimum is MySQL 5.7 / MariaDB 10.2; AcelleMail recommends MySQL 5.7+ / MariaDB 10.3+.
Cron / background workers ✓ ✓ Both rely on system cron entries to run scheduled jobs and campaign workers.
Required PHP extensions ◐ ◐ AcelleMail requires the standard Laravel set (mbstring, openssl, pdo, tokenizer, xml, ctype, json, bcmath). Mautic requires xml, mysql, imap, zip, intl, curl, gd, mbstring, bcmath plus npm from 5.0 onwards.
Localization (UI translations) ✓ ✓ AcelleMail ships 18 locales out of the box. Mautic supports an extensive translation layer maintained by its community.

Cost & ownership

Fonctionnalité AcelleMail Mautic Notes
License cost ◐ ✓ AcelleMail Regular is $80 one-time; Extended is $199 (commercial, includes lifetime point/minor updates + 6 months support). Mautic Community is GPLv3 — free of license fee.
Managed hosting from the project ✗ ✓ AcelleMail does not offer first-party hosting. mautic.org lists a paid "Mautic Hosting" managed service with a 14-day free trial.
Lifetime updates ✓ ✓ AcelleMail license includes lifetime point + minor releases. Mautic Community releases publicly on GitHub; users pull updates.
Data export ownership ✓ ✓ Both run on a database you control — full SQL access, CSV export, and REST API.
Source code visibility ✓ ✓ AcelleMail ships full unencrypted PHP source under a CodeCanyon Regular/Extended license. Mautic Community source is on GitHub under GPLv3.
Coût total de possession

Coût sur 3 ans selon trois scénarios concrets

Both AcelleMail and Mautic are self-hosted PHP applications, so running cost is dominated by VPS + sending service rather than license. AcelleMail figures use the verifiable $80 license + small VPS + Amazon SES at $0.10 per 1,000 emails. Mautic Community figures use the same VPS / sending budget without a license cost. Mautic Hosting (the paid managed service) is priced separately at mautic.org and is not included in these numbers.

Small business — 1,000 contacts, 4× sends/month

Mautic — Mautic Community (GPLv3) + small VPS + SMTP $5–10/mo VPS + $0.40/mo SES (4,000 sends × $0.0001)
$0 license + $180–360 VPS + $14 SES = $194–374 total
AcelleMail — AcelleMail Regular License + small VPS + SES $5/mo VPS + $0.40/mo SES (4,000 sends × $0.0001)
$80 license + $180 VPS + $14 SES = $268 total

Running costs are similar. Mautic's required PHP extensions (imap, intl, gd, etc.) and npm dependency from Mautic 5.0+ may push toward a slightly larger VPS at this volume.

Growing newsletter — 10,000 contacts, 80,000 sends/month

Mautic — Mautic Community + $10–20 VPS + SES $10–20/mo VPS + $8/mo SES (80,000 × $0.0001)
$0 license + $360–720 VPS + $288 SES = $648–1,008 total
AcelleMail — AcelleMail Regular License + $10 VPS + SES $10/mo VPS + $8/mo SES (80,000 × $0.0001)
$80 license + $360 VPS + $288 SES = $722 total

Operating cost is comparable. The $80 license is the main software-side delta; choice between the two is feature breadth (Mautic ships lead scoring + landing pages; AcelleMail ships multi-tenant SaaS layer in Extended).

Agency / SaaS — 50,000 contacts, 400,000 sends/month, 50 client tenants

Mautic — Mautic Community + $20+ VPS + SES, 50 instances OR custom multi-tenant build Single instance: $20+ VPS + $40 SES = $60+. Multi-tenant requires either separate Mautic instances (50 × $5–10 VPS + ops overhead) or a custom routing layer.
50 instances ≈ $0 license + $9,000+ VPS + $1,440 SES = $10,440+ total (plus ops time per tenant).
AcelleMail — AcelleMail Extended License ($199) + $20 VPS + SES (multi-tenant on a single instance) $20/mo VPS + $40/mo SES (400,000 × $0.0001) — covers all 50 tenants on one install.
$199 license + $720 VPS + $1,440 SES = $2,359 total

AcelleMail Extended ships a multi-tenant SaaS layer (customer accounts, plans, 6 payment gateways, dunning) in core. Mautic Community is single-tenant; multi-tenant deployments typically run multiple instances.

Playbook de migration

Mautic → AcelleMail en sept étapes

La plupart des équipes basculent en moins d'une semaine. La mise en place technique prend une demi-journée ; l'étape chronophage est la reconstruction des automatisations multi-étapes et des modèles.

  1. 1. Export from Mautic

    Mautic's admin UI exports contacts via Contacts → Export as CSV (filtered by segment). The full data set including custom fields and tags is reachable via Mautic's REST API at GET /api/contacts. Email content can be retrieved per-asset via GET /api/emails. Campaign / segment definitions can be inspected via the API for migration planning.

  2. 2. Get AcelleMail

    Buy the Regular License — $80 on CodeCanyon. Download the ZIP, upload to your server, run the web installer (5 minutes — sets DB, admin user, cron). PHP 8.1+, MySQL ≥ 5.7 or MariaDB ≥ 10.3, ~512 MB RAM minimum. The installation guide walks through cPanel, DigitalOcean, AWS, and Docker.

  3. 3. Configure your sending service

    In Sending Servers → Add, pick Amazon SES (recommended — cheapest), SendGrid, Mailgun, SparkPost, Postmark, Elastic Email, or any SMTP. Paste your API key. AcelleMail handles SPF/DKIM record generation and DKIM signing. Run the test-send to confirm. The 8 built-in drivers live in app/SendingServers/Drivers/Vendors/; additional vendors via the plugin SDK.

  4. 4. Import contacts + custom fields

    In Lists → Create List, recreate the custom-field schema from your Mautic install (Mautic custom fields map to AcelleMail subscriber custom fields one-to-one). Use Import → Upload CSV and map columns. Tags map directly. Preserve consent timestamps as a custom date field. For lists over 100k, use the chunked import or seed via the REST API.

  5. 5. Recreate emails, segments, and campaigns

    For email content, paste your Mautic HTML into AcelleMail's template editor. Token syntax differs: Mautic uses {contactfield=firstname}; AcelleMail uses {{ subscriber.first_name }} Twig-style. For segments, AcelleMail's segment builder supports the same condition primitives (field equality, behavior, dates, tags). For campaigns, rebuild Mautic campaign-builder flows in AcelleMail Automation2 — the node primitives (action, decision, condition, source) map across.

  6. 6. Move tracking, lead scoring, and CRM hooks

    Mautic's on-page tracking script and lead scoring are not directly equivalent in AcelleMail's core. If lead scoring is critical, options are: (a) keep Mautic running for tracking + scoring while AcelleMail handles email send, syncing contact state via REST API; or (b) rebuild scoring as a custom plugin on AcelleMail using the Hook system. CRM integrations move via API: AcelleMail emits webhooks for the standard subscriber events that your CRM can consume.

  7. 7. Test deliverability + cut over

    Send a test campaign to GlockApps or Mail-Tester (free). Aim for 9.5/10. Send your next live campaign from AcelleMail in parallel for one cycle, watch open/click rates against your prior baseline, then turn off the Mautic install. Most teams cut over inside a week for email-only migrations; plan 2–3 weeks if lead scoring + tracking are being rebuilt.
Adéquation opérationnelle

Quand l'auto-hébergement n'est pas le bon choix

L'email marketing auto-hébergé est un compromis : coût moindre et pleine maîtrise, en échange d'une responsabilité opérationnelle. Un SaaS managé peut s'avérer préférable dans les situations ci-dessous.

  • You need full marketing-automation breadth (lead scoring, landing pages, on-page tracking)

    Mautic ships lead scoring, landing pages, and an on-page tracking script as core features. AcelleMail focuses on email + automation flows; landing pages and lead scoring are not in core. If those features are central to your stack, Mautic's default feature set covers them without additional plugins.

  • You don't want to operate a server

    AcelleMail is self-hosted; that means a $5–20/mo VPS, a domain, DNS records (SPF/DKIM/DMARC), occasional PHP / DB upgrades. Teams without infrastructure capacity may prefer Mautic Hosting (the project's paid managed service, with a 14-day free trial listed on mautic.org) or a managed AcelleMail-as-a-service offering from a third party.

  • Your project requires GPL software

    Some organizations have a software policy that requires copyleft licenses. Mautic Community is GPLv3 and satisfies that requirement; AcelleMail is distributed under a CodeCanyon Regular/Extended commercial license that does not impose GPL-style copyleft.

  • Brand recognition matters for client-facing work

    Mautic is a well-known name in the open-source marketing-automation space; some agency / freelance client conversations are easier with that vendor name on the project plan. AcelleMail Extended's white-label mode answers most of this for resellers, but the brand value of established names is real for some buyers.

Coût par cas d'usage

Trois profils d'acheteurs

Les chiffres associent les tarifs d'entrée vérifiés aux fourchettes annoncées par le calculateur lorsque cela s'applique. Comparez les chiffres ; le bon choix dépend de la capacité de votre équipe à assumer les arbitrages opérationnels ci-dessus.

  • SaaS team — product newsletter + transactional

    Situation : 8,000 trial signups + 2,000 paid customers, weekly product newsletter, 4-step onboarding drip, billing notifications.

    Coût Mautic : Mautic Community + $10/mo VPS + $2/mo SES + ops time for cron/queue tuning. Onboarding drip is built as a Mautic campaign with email + decision + delay nodes.

    Coût AcelleMail : $80 once + $10/mo DigitalOcean droplet + ~$2/mo SES. Onboarding drip is a single visual workflow in Automation2; transactional sends share the same REST API.

  • Marketing agency — 50 client lists

    Situation : Email service for 50 small-business clients, average 2,000 subscribers each, monthly newsletter + occasional promo.

    Coût Mautic : Mautic Community: 50 instances (~$10/mo each VPS) ≈ $500/mo + ops time per tenant, OR a custom routing layer on a single instance. SaaS billing primitives are not included.

    Coût AcelleMail : $199 Extended License once + $40/mo VPS + ~$30/mo SES total across all clients on one install. Built-in SaaS layer: per-client login, plans, dunning, 6 payment gateways.

  • Mid-market with full marketing automation

    Situation : 50,000 contacts, weekly campaigns, lead scoring driving SDR alerts, on-page tracking, CRM sync to Salesforce.

    Coût Mautic : Mautic Community + $20–40/mo VPS + ~$40/mo SES + ops time. Lead scoring + on-page tracking + CRM sync are core Mautic features.

    Coût AcelleMail : $80 license + $20/mo VPS + ~$40/mo SES + plugin development cost or external scoring service. AcelleMail covers the email + automation portion; lead scoring + tracking would be added externally or via custom plugin.

Approfondissements pour l'opérateur

Pour l'opérateur qui pilote la migration

Cliquez sur n'importe quel titre ci-dessous pour déployer une analyse technique approfondie. Mêmes contenus que ceux déjà couverts par la page marketing — repliés ici afin que la page reste lisible rapidement, mais toujours disponibles pour l'ingénieur qui réalise le travail concret.

Migration complète Mautic → AcelleMail — chaque étape détaillée

Le playbook en 7 étapes ci-dessus, chaque action étant détaillée pour l'opérateur. Temps total : environ une demi-journée de mise en place technique, puis 1 à 5 jours pour reconstruire les modèles & les automatisations selon la complexité des listes.

  1. 1. Export from Mautic. Mautic's admin UI exports contacts via Contacts → Export as CSV (filtered by segment). The full data set including custom fields and tags is reachable via Mautic's REST API at GET /api/contacts. Email content can be retrieved per-asset via GET /api/emails. Campaign / segment definitions can be inspected via the API for migration planning.
  2. 2. Get AcelleMail. Buy the Regular License — $80 on CodeCanyon. Download the ZIP, upload to your server, run the web installer (5 minutes — sets DB, admin user, cron). PHP 8.1+, MySQL ≥ 5.7 or MariaDB ≥ 10.3, ~512 MB RAM minimum. The installation guide walks through cPanel, DigitalOcean, AWS, and Docker.
  3. 3. Configure your sending service. In Sending Servers → Add, pick Amazon SES (recommended — cheapest), SendGrid, Mailgun, SparkPost, Postmark, Elastic Email, or any SMTP. Paste your API key. AcelleMail handles SPF/DKIM record generation and DKIM signing. Run the test-send to confirm. The 8 built-in drivers live in app/SendingServers/Drivers/Vendors/; additional vendors via the plugin SDK.
  4. 4. Import contacts + custom fields. In Lists → Create List, recreate the custom-field schema from your Mautic install (Mautic custom fields map to AcelleMail subscriber custom fields one-to-one). Use Import → Upload CSV and map columns. Tags map directly. Preserve consent timestamps as a custom date field. For lists over 100k, use the chunked import or seed via the REST API.
  5. 5. Recreate emails, segments, and campaigns. For email content, paste your Mautic HTML into AcelleMail's template editor. Token syntax differs: Mautic uses {contactfield=firstname}; AcelleMail uses {{ subscriber.first_name }} Twig-style. For segments, AcelleMail's segment builder supports the same condition primitives (field equality, behavior, dates, tags). For campaigns, rebuild Mautic campaign-builder flows in AcelleMail Automation2 — the node primitives (action, decision, condition, source) map across.
  6. 6. Move tracking, lead scoring, and CRM hooks. Mautic's on-page tracking script and lead scoring are not directly equivalent in AcelleMail's core. If lead scoring is critical, options are: (a) keep Mautic running for tracking + scoring while AcelleMail handles email send, syncing contact state via REST API; or (b) rebuild scoring as a custom plugin on AcelleMail using the Hook system. CRM integrations move via API: AcelleMail emits webhooks for the standard subscriber events that your CRM can consume.
  7. 7. Test deliverability + cut over. Send a test campaign to GlockApps or Mail-Tester (free). Aim for 9.5/10. Send your next live campaign from AcelleMail in parallel for one cycle, watch open/click rates against your prior baseline, then turn off the Mautic install. Most teams cut over inside a week for email-only migrations; plan 2–3 weeks if lead scoring + tracking are being rebuilt.
Approfondissement par fonctionnalité — où les deux produits divergent + contournements

Le tableau de comparaison ci-dessus montre la parité des fonctionnalités ; voici le contexte supplémentaire pour chaque ligne assortie d'une note non triviale — utile lorsque l'une des plateformes est « partielle » et qu'il vous faut le contournement.

Email creation

  • 100+ pre-built templates: AcelleMail bundles a starter template gallery. Mautic ships a default template library; additional themes via community marketplaces.

Automation

  • Lead scoring: Mautic includes contact point scoring as a core feature. AcelleMail does not include lead scoring in core; comparable behavior can be implemented via plugin or external scoring service.
  • Landing pages: Mautic's homepage advertises a "page builder (drag-and-drop)" for landing pages. AcelleMail focuses on email + signup forms; landing pages are typically built on a separate CMS.
  • RSS-to-email: AcelleMail can pull RSS feeds into scheduled campaigns. Mautic supports RSS-driven content via its segment + campaign engine.
  • Behavioral triggers (clicks/opens/page views): AcelleMail triggers on engagement events (open, click). Mautic triggers on email events plus tracked page views via its on-page tracking script.

Deliverability

  • SPF / DKIM / DMARC tooling: AcelleMail surfaces SPF/DKIM/DMARC record generation in the sending-server config. Mautic relies on the configured mail transport for DKIM signing.
  • Custom sending domain (return path): AcelleMail supports custom return-path on every license. Mautic inherits return-path from the configured Symfony Mailer transport.
  • IP warmup configuration: AcelleMail supports daily/hourly send caps per sending server. Mautic supports email throttling at the campaign level.
  • Click maps + spam scoring: AcelleMail provides click heatmaps and SpamAssassin-style scoring on each campaign. Mautic provides email reports + click counts; SpamAssassin scoring is not in core.

Integrations

  • WordPress / WooCommerce sync: AcelleMail provides an official WordPress / WooCommerce plugin. Mautic integrations with WordPress are available via community plugins.
  • CRM integrations (Salesforce/HubSpot): Mautic ships native plugins for several CRM platforms via its Symfony bundle architecture. AcelleMail integrates with CRMs via REST API or webhooks.

SaaS / multi-tenancy

  • Multi-tenant workspaces: AcelleMail Extended ($199) ships a reseller layer with customer accounts, plans, and billing. Mautic is delivered as a single-tenant install; multi-tenant operation typically requires running multiple instances.
  • Subscription plans + payment gateways: AcelleMail bundles 6 payment gateways (Stripe, PayPal, Braintree, Razorpay, Paystack, Offline) for resellers. Mautic does not include billing or subscription primitives in core.
  • White-label / remove vendor branding: AcelleMail Extended removes branding for reseller use. Mautic's "Mautic" trademark is held by the Mautic project of the Open Source Collective; the admin UI is brandable via theme overrides.
  • Reseller billing / dunning: AcelleMail's Cashier package covers subscriptions, prorated upgrades, and dunning. Mautic does not provide subscription billing in core.

Operations

  • PHP version supported: AcelleMail requires PHP 8.1+. Mautic supports PHP 7.2+ (Mautic 3.0) up to PHP 8.4 (Mautic 7.0) per mautic.org/mautic-requirements.
  • Required PHP extensions: AcelleMail requires the standard Laravel set (mbstring, openssl, pdo, tokenizer, xml, ctype, json, bcmath). Mautic requires xml, mysql, imap, zip, intl, curl, gd, mbstring, bcmath plus npm from 5.0 onwards.

Cost & ownership

  • License cost: AcelleMail Regular is $80 one-time; Extended is $199 (commercial, includes lifetime point/minor updates + 6 months support). Mautic Community is GPLv3 — free of license fee.
  • Managed hosting from the project: AcelleMail does not offer first-party hosting. mautic.org lists a paid "Mautic Hosting" managed service with a 14-day free trial.
Comparaison des coûts à l'échelle — trois profils d'acheteurs côte à côte

La carte TCO ci-dessus présente les chiffres d'entrée de gamme ; cette vue empile les trois profils d'acheteurs côte à côte afin que vous puissiez retenir celui qui colle au mieux à votre volume de contacts et à votre fréquence d'envoi.

SaaS team — product newsletter + transactional

  • Situation : 8,000 trial signups + 2,000 paid customers, weekly product newsletter, 4-step onboarding drip, billing notifications.
  • Coût Mautic : Mautic Community + $10/mo VPS + $2/mo SES + ops time for cron/queue tuning. Onboarding drip is built as a Mautic campaign with email + decision + delay nodes.
  • Coût AcelleMail : $80 once + $10/mo DigitalOcean droplet + ~$2/mo SES. Onboarding drip is a single visual workflow in Automation2; transactional sends share the same REST API.

Marketing agency — 50 client lists

  • Situation : Email service for 50 small-business clients, average 2,000 subscribers each, monthly newsletter + occasional promo.
  • Coût Mautic : Mautic Community: 50 instances (~$10/mo each VPS) ≈ $500/mo + ops time per tenant, OR a custom routing layer on a single instance. SaaS billing primitives are not included.
  • Coût AcelleMail : $199 Extended License once + $40/mo VPS + ~$30/mo SES total across all clients on one install. Built-in SaaS layer: per-client login, plans, dunning, 6 payment gateways.

Mid-market with full marketing automation

  • Situation : 50,000 contacts, weekly campaigns, lead scoring driving SDR alerts, on-page tracking, CRM sync to Salesforce.
  • Coût Mautic : Mautic Community + $20–40/mo VPS + ~$40/mo SES + ops time. Lead scoring + on-page tracking + CRM sync are core Mautic features.
  • Coût AcelleMail : $80 license + $20/mo VPS + ~$40/mo SES + plugin development cost or external scoring service. AcelleMail covers the email + automation portion; lead scoring + tracking would be added externally or via custom plugin.

Utilisez le calculateur d'économies pour obtenir un chiffre personnalisé en fonction de votre nombre exact d'abonnés et de votre fréquence d'envoi.

Contre-positionnement honnête — objections courantes au changement

Quatre objections que tout opérateur soupèse avant de migrer depuis Mautic ou tout autre SaaS. Réponses sans détour — ce sont de véritables arbitrages, et le bon choix dépend de votre équipe.

1. « Le changement coûte plus cher qu'il ne rapporte. »

Évaluation honnête : pour des listes inférieures à ~500 contacts, l'offre gratuite ou l'entrée de gamme de Mautic peut être plus économique qu'un VPS à 5–10 $/mois plus la licence AcelleMail — avant même de compter le temps de l'opérateur. Le point d'équilibre se situe en règle générale entre 1 000 et 5 000 contacts. Faites vos propres calculs via le calculateur de coût avant de trancher.

2. « La délivrabilité va s'effondrer en auto-hébergement. »

Vrai si vous opérez un MTA auto-géré sans warmup. FAUX lorsque AcelleMail relaie via un service d'envoi managé (Amazon SES, SendGrid, Mailgun, Postmark) — ces prestataires gèrent la réputation IP ; AcelleMail n'orchestre que les campagnes et le tracking. Atteindre une parité de placement en boîte de réception avec Mautic est la norme, non l'exception, avec cette configuration.

3. « Mon équipe n'a pas le temps d'apprendre un nouvel outil. »

Préoccupation légitime. L'interface de AcelleMail reprend les schémas usuels (constructeur de campagnes, listes d'audience, flux d'automatisation), si bien que la plupart des utilisateurs de Mautic sont productifs dès le premier jour. Le véritable poste de temps est la reconstruction des automatisations multi-étapes et des bibliothèques de modèles — comptez 1 à 5 jours selon la complexité, pas des semaines.

4. « Et si AcelleMail cessait d'être maintenu ? »

L'auto-hébergement inverse le risque : vous possédez une copie perpétuelle du code source. Aucune évolution tarifaire, dépréciation ou acquisition d'un éditeur ne peut vous priver de la plateforme. Si les mises à jour cessent, votre installation existante continue de fonctionner. À comparer avec un SaaS où les décisions de l'éditeur sur le prix, les fonctionnalités ou l'arrêt du service sont unilatérales.

Foire aux questions

Questions fréquentes

Puis-je migrer de Mautic vers AcelleMail sans perdre les données de contact ?
Oui. L'UI admin de Mautic exporte les contacts en CSV via Contacts → Export ; la REST API à GET /api/contacts renvoie du JSON paginé pour un export programmatique complet. L'import de AcelleMail accepte le CSV avec mapping de champs personnalisés et prend en charge XLSX ou un seed DB direct pour les très grandes listes. Tags et champs personnalisés se mappent un pour un sur les champs personnalisés d'abonné. Prévoyez une demi-journée pour une migration email-only ; 2 à 3 semaines si le lead scoring et le tracking on-page sont à reconstruire.
Comment l'automatisation de AcelleMail se compare-t-elle au constructeur de campagnes de Mautic ?
Les deux livrent des constructeurs visuels multi-étapes. Le constructeur de campagnes de Mautic est l'une de ses surfaces produit principales, avec nœuds action / decision / condition / source. Automation2 de AcelleMail couvre les nœuds trigger / wait / condition / send / tag-update / segment-move. Les primitives se mappent ; la différence est que Mautic regroupe également lead scoring + landing pages + tracking on-page dans le même produit, tandis que AcelleMail se concentre sur email + flows d'automatisation et laisse les landing pages / tracking on-page à d'autres outils ou plugins.
Pourquoi AcelleMail facture-t-il 80 USD alors que Mautic Community est GPLv3 et gratuit ?
La licence Regular de AcelleMail (80 USD, paiement unique) est une licence commerciale qui inclut les mises à jour mineures à vie, 6 mois de support et le droit d'utiliser des modifications en privé sans obligations copyleft. Mautic Community sous GPLv3 est exempt de frais de licence mais son copyleft s'applique aux déploiements dérivés offerts en tant que service à des tiers. Les 80 USD couvrent un bundle différent : constructeur d'automatisation visuelle, plugin SDK, 8 intégrations de drivers d'envoi, UI multilingue, et la voie Extended vers une couche SaaS multi-tenant (199 USD).
Quels services d'envoi AcelleMail supporte-t-il par rapport à Mautic ?
AcelleMail livre 8 drivers natifs (SES, SendGrid, SparkPost, Mailgun, Elastic Email, Blastengine, Gmail, SMTP générique) avec intégration au niveau API incluant les handlers de webhooks de bounce — voir app/SendingServers/Drivers/Vendors/ dans le code source. Mautic utilise les transports Symfony Mailer plus sa configuration de transport intégrée ; SMTP, SES, SendGrid et Mailgun sont supportés, avec des fournisseurs additionnels via des plugins communautaires.
Puis-je exploiter plusieurs comptes clients sous une seule installation AcelleMail ?
Oui — c'est la licence Extended de AcelleMail (199 USD). Elle regroupe une couche multi-tenant : comptes clients, plans d'abonnement, 6 passerelles de paiement (Stripe, PayPal, Braintree, Razorpay, Paystack, Offline), mises à niveau au prorata, dunning et marque blanche. Mautic Community est livré comme une installation single-tenant ; l'opération multi-tenant nécessite généralement de faire tourner plusieurs instances Mautic.
Quel stack AcelleMail requiert-il par rapport à Mautic Community ?
AcelleMail : PHP 8.1+, MySQL ≥ 5.7 ou MariaDB ≥ 10.3, ~512 Mo de RAM minimum, 1 Go recommandé pour des listes jusqu'à ~50K. Mautic selon mautic.org/mautic-requirements : PHP 7.2+ (Mautic 3.0) jusqu'à PHP 8.4 (Mautic 7.0), MySQL ≥ 5.7 ou MariaDB ≥ 10.2, extensions PHP xml/mysql/imap/zip/intl/curl/gd/mbstring/bcmath, npm requis à partir de Mautic 5.0. Les deux fonctionnent sous PHP-FPM derrière nginx ou Apache et requièrent une entrée cron système.
AcelleMail inclut-il le lead scoring comme Mautic ?
Non — le lead scoring n'est pas dans le core de AcelleMail. Mautic livre le contact point scoring comme une surface produit principale. Si le lead scoring est central dans votre stack, les options lors du passage à AcelleMail sont : (a) conserver Mautic pour le scoring pendant que AcelleMail gère l'envoi email, en synchronisant l'état des contacts via REST API ; ou (b) implémenter le scoring comme plugin personnalisé via le système Hook à quatre patterns de AcelleMail. Voir la documentation Plugin SDK pour les patterns d'enregistrement.
Et la délivrabilité — AcelleMail inclut-il des outils SPF/DKIM que Mautic n'a pas ?
AcelleMail expose directement les valeurs des enregistrements SPF/DKIM/DMARC dans l'UI de configuration du serveur d'envoi et signe DKIM au niveau applicatif lorsqu'il est configuré pour. Mautic s'appuie sur le transport Symfony Mailer configuré (par exemple SES, SendGrid, Mailgun) pour la signature DKIM — le fournisseur sous-jacent configure l'authentification. Les deux approches fonctionnent ; la différence porte sur la gestion des enregistrements DKIM à l'intérieur de l'UI applicative (AcelleMail) ou au niveau de la configuration du transport (Mautic). La vue d'ensemble complète des outils SPF/DKIM/DMARC pour AcelleMail figure sur Security & GDPR.
Quel outil est le bon choix pour un stack email + automatisation single-instance sans lead scoring ni landing pages ?
Les deux fonctionnent. Le périmètre fonctionnel de Mautic est plus large (couvre lead scoring + landing pages + tracking on-page même si vous ne les utilisez pas dès le premier jour). AcelleMail se concentre sur email + flows d'automatisation avec des primitives multi-tenant incluses via Extended. Les équipes qui prévoient de grandir vers un SaaS multi-tenant ou qui veulent une installation plus légère choisissent souvent AcelleMail ; celles qui prévoient de grandir vers l'ensemble des fonctionnalités d'automatisation marketing choisissent souvent Mautic.
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Mautic est la marque déposée de son titulaire. Cette page est une comparaison produit objective rédigée par AcelleMail ; nous ne sommes ni affiliés, ni soutenus, ni sponsorisés par Mautic. Tous les faits cités proviennent de documents publics référencés ci-dessus ; merci de signaler toute inexactitude à contact@acellemail.com et nous procéderons à la correction.

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